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The Omega European Masters has long held a distinct identity on the DP World Tour, and for players, much of its magic lies beyond the scorecard.
“There are so many things,” Matt Wallace says, “but first and foremost, you can’t get away from the scenery and the backdrops. No golf tournament in the world is played in a more beautiful place than Crans-Montana.” While the Alpine setting is unmatched, the event’s charm extends well beyond the course itself. “In its own right, it’s a great golf course and an iconic tournament with some incredible winners down the years, but it’s also a very special event,” he adds. “Crans is a small place, and as soon as you’re outside the gates, you’re on the main street. If you’re a golf fan, there’s a good chance you’ll be sitting next to someone you’ve been watching that day at dinner. It’s all very relaxed.”
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