New In-Store Installation Inspired by The Winter Tour

03 November 2023

Our new in-store installation draws inspiration from our FW23 collection "The Winter Tour" and is a reflection of the innovation and adventure that define the world of J.Lindeberg.

The new installation tells the story of our infinite winter tour, culminating in the snowy slopes of Aspen, Colorado. Designed with the mission to captivate and redefine the conventional, this head-turning installation serves as a conversational ice-breaker within our stores and sets the stage for a unique shopping experience.

The Winter Tour installation features our iconic robotic arms, which have been repurposed and reimagined with a fresh twist since their last appearance in Copenhagen. These robotic arms represent innovation and their high-gloss white finish evokes the pristine mountain peaks, transporting you to a world of wintry wonder. To complete the installation, they're holding oversized blue folding fans inspired by the expansive skies, which create an environment reminiscent of mountaintops with the crisp mountain breeze blowing.  

Creating a dent in the retail experience, the installation is featured in our stores on Biblioteksgatan and at NK Sport.