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![Bags [new]](http://www.jlindeberg.com/cdn/shop/collections/jl_ss26_brandcampaign_2x3_19.jpg?v=1772525668&width=1200)
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About us
J.LINDEBERG
Born in 1996, embraced worldwide,
crafted in Stockholm.
Our story
The birth of a game-changer in golf and fashion.
Johan Lindeberg had big visions and ambitions. After leaving his role as a distributor for the Italian denim brand Diesel, he set off on a motorcycle journey through southern France - golf bag in tow. As he played at different courses, one thing became clear: golf apparel needed a revolution.
In 1996, golf wear was outdated, uninspiring, and lacked style. Johan went home and built something groundbreaking - a golf apparel brand with high fashion aesthetics.
Vision
”The fairway is our runway – I always thought I could change the world by changing golf.”
– Johan Lindeberg
The bridge
We’re the bridge – a bold spirit challenging conformity, representing more than just a connection between sports and fashion. The bridge is more than our logo – it’s at the heart of everything we do.
Our ambassadors – defining the future of sport & style
High-Performing Athletes. Style Icons. Ambassadors. Our ambassadors are world-class athletes and cultural tastemakers who embody our core values, boldness, individuality, and elite performance. They don’t just wear J.LINDEBERG, they live it. They define the fusion of sport and fashion. They break boundaries and push limits.
