Today marks the grand opening of our new flagship store in Copenhagen. The former Burberry space has been transformed into a sporty haven, embodying our unique fusion of design and technology, fashion and sports.
Reflecting our mission to connect fashion and sports through cultures, ideas and communities, the new store thrives on contrasts, leaving unforgettable impressions. Located on Østergade 21, the store harmoniously blends design and technology, resulting in an innovative and visually stunning space.
A standout feature is the immersive digital aspect, such as a corner screen acting like a 3D TV, infusing the space with a digital realm, while the ceiling's 300,000 colors can illuminate for events. Fluidity is key – the store evolves to encourage exploration.
– We're excited to bring our new store concept to Copenhagen to keep connecting J.Lindeberg with the world. The new store is innovative, active and engaging, and shows our mission to bridge the unexpected and keep breaking conventions, says Hans-Christian Meyer, CEO.
Contrasts define the store's essence – soft and hard, round and straight, playful yet firm. Diverse materials, from wood to steel, and flexible mirrors amplify visual intrigue, while bold lines merge with gentle elements, creating an inviting modern haven.
The store is created in collaboration with Thibaut Allgayer Design Studio. Experience it on Østergade 21, opening today, August 11th.
Photo: Peter Dalsgaard
FIRST DROP OF FALL