New In-Store Installation: "Wild Life Monsters"

Article
01 April 2023

Featuring three "Wild Life Monsters", our new in-store installation is a captivating display that artfully brings our SS23 collection, called "Wild Life", to life.

Drawing inspiration from our latest collection's focus on bridging the wild and the cultivated, the installation features a world of wild creatures. The three "Wild Life Monsters" are starring the installation and capture the essence of the SS23 collection, while making a dent in conformity.

The monsters blur the line between art and retail and are created in collaboration with Ray Atelier, from synthetic hair in three colors that are taken directly from the collection. Representing the untamed energy that exists within all of us, that's waiting to be unleashed, the monsters are encouraging us all to embrace our wild side.  

The installation is available until April 20 in our stores at Biblioteksgatan and NK Sport in Stockholm, as well as Korsgatan in Gothenburg.

Mild

Wild

The Ellott Look
The Thea Look
The Mira Look
The Amelie Print Look
The Minna Look
The David Look
The Johnny Look
The Tour Tech Look
The Makena Look
The Cara Look
The Bay Look
The Raphaela Look
The Chrisann Look
The Flora Look
The Walt Look
The Morris Look
The Jonah Look
The Santo Look
The Lois Linen Look
The Eliza Look
The Amelia Look
The Preston Look
The Walker Look
The Edna Look
The W Alpha Look
The Isan Look
The Scott Hybrid Look
The Anya Look
The Cliff Look
The Valeria Look
The Santino Look
The Novo Look
The Nikola Look
The Matias Look
The Sanaa Look
The Landa Look
The Scott Look
The Banks Look
The Carl Look
The Thor Look
The Amaya Look
The Ash Look
The Moira Look
The Wince Look
The Gwen Look
The Zahara Look
The Arch Look
The Ash Look
The Dex Look
The Paz Look
  • The Ellott Look
  • The Thea Look
  • The Mira Look
  • The Amelie Print Look
  • The Minna Look
  • The David Look
  • The Johnny Look
  • The Tour Tech Look
  • The Makena Look
  • The Cara Look
  • The Bay Look
  • The Raphaela Look
  • The Chrisann Look
  • The Flora Look
  • The Walt Look
  • The Morris Look
  • The Jonah Look
  • The Santo Look
  • The Lois Linen Look
  • The Eliza Look
  • The Amelia Look
  • The Preston Look
  • The Walker Look
  • The Edna Look
  • The W Alpha Look
  • The Isan Look
  • The Scott Hybrid Look
  • The Anya Look
  • The Cliff Look
  • The Valeria Look
  • The Santino Look
  • The Novo Look
  • The Nikola Look
  • The Matias Look
  • The Sanaa Look
  • The Landa Look
  • The Scott Look
  • The Banks Look
  • The Carl Look
  • The Thor Look
  • The Amaya Look
  • The Ash Look
  • The Moira Look
  • The Wince Look
  • The Gwen Look
  • The Zahara Look
  • The Arch Look
  • The Ash Look
  • The Dex Look
  • The Paz Look
    • MORE NEWS