The Cheering Squad

Article
17 August 2023

Introducing "The Cheering Squad" – our new in-store installation celebrating the opening of our flagship store in Copenhagen.

By merging technology with artistry, this installation pays homage to our new flagship store while embodying our commitment to pushing boundaries and reshaping the conventional. It features a dynamic trio of cheering squad figures, each equipped with branded robotic arms holding black and white pom-poms. These figures serve as performers that celebrates the store's launch, while encouraging visitors to embrace the unexpected.

The Cheering Squad's choreographed performances are also visual representations of the spirit of innovation that pulses through our brand and an invitation for all to join in the celebration. Explore the installation on Østergade 21 in Copenhagen.

Read more about the new store.

CPH FLAGSHIP STORE Østergade 21

The installation is designed to encourage everyone to defy the ordinary. It's a conversation starter and an invitation to engage in an unexpected encounter with art and technology.

Copenhagen flagship store

NEW IN

Willy Wool Coat / Fiery Red
Willy Wool Coat / Fiery Red

Willy Wool Coat

6 500 kr
Duke Down Jacket / Black
Duke Down Jacket / Black

Duke Down Jacket

6 000 kr
Art Tennis Sneaker / Black
Art Tennis Sneaker / Black

Art Tennis Sneaker

2 400 kr
Larkspur Rugby Knit / Butternut
Larkspur Rugby Knit / Butternut

Larkspur Rugby Knit

2 800 kr
Wildwood Hoodie / Delicioso
Wildwood Hoodie / Delicioso

Wildwood Hoodie

3 000 kr
Willy Herringbone Coat / Black Melange
Willy Herringbone Coat / Black Melange

Willy Herringbone Coat

6 800 kr
Garcia Leather Pants / Black
Garcia Leather Pants / Black

Garcia Leather Pants

4 500 kr
Johnny Whiteout Wash Jeans / White
Johnny Whiteout Wash Jeans / White

Johnny Whiteout Wash Jeans

1 600 kr
Sydney Down Parka / Black
Sydney Down Parka / Black

Sydney Down Parka

6 200 kr
Bridge Light Runner Sneaker / Light GreyBridge Light Runner Sneaker / Light Grey

Bridge Light Runner Sneaker

2 800 kr
Don Double Breasted Jacket / Black
Don Double Breasted Jacket / Black

Don Double Breasted Jacket

5 600 kr
David U Jacquard Blazer / Delicioso
David U Jacquard Blazer / Delicioso

David U Jacquard Blazer

5 200 kr
Duke Down Vest / Black
Duke Down Vest / Black

Duke Down Vest

4 600 kr
Alon Down Parka / Black
Alon Down Parka / Black

Alon Down Parka

7 500 kr
SHOW ME MORE

MORE NEWS

Matt Wallace with nine consecutive birdies
Article 21 / 11 / 23

Matt Wallace with nine consecutive birdies
Awarded Fashion Brand of the Year by King Magazine
Article 21 / 11 / 23

Awarded Fashion Brand of the Year by King Magazine
Camilo Villegas Comeback
Article 13 / 11 / 23

Camilo Villegas Comeback
New In-Store Installation Inspired by The Winter Tour
Article 03 / 11 / 23

New In-Store Installation Inspired by The Winter Tour
Bridge Series Episode 10. Trillium Rose
Article 23 / 10 / 23

Bridge Series Episode 10. Trillium Rose
Bridging Fashion and sports with Lucas Braathen
Article 25 / 09 / 23

Bridging Fashion and sports with Lucas Braathen
Omega European Masters Pro-Am
Article 06 / 09 / 23

Omega European Masters Pro-Am
VIP Weekend at Dalarö Skans
Article 29 / 08 / 23

VIP Weekend at Dalarö Skans
Viktor Hovland wins The FedEx Cup
Article 28 / 08 / 23

Viktor Hovland wins The FedEx Cup
Markéta Vondroušová
Article 25 / 08 / 23

Markéta Vondroušová
Victory at the BMW Championship
Article 21 / 08 / 23

Victory at the BMW Championship
The Cheering Squad
Article 17 / 08 / 23

The Cheering Squad
Introducing our Local Heroes Campaign in Copenhagen
Article 11 / 08 / 23

Introducing our Local Heroes Campaign in Copenhagen
Copenhagen Flagship Store
Article 11 / 08 / 23

Copenhagen Flagship Store
Street Style at our SS24 Presentation
Article 10 / 08 / 23

Street Style at our SS24 Presentation
SS24 Presentation at CPH Fashion Week
Article 10 / 08 / 23

SS24 Presentation at CPH Fashion Week
Cph Flagship Store Grand Opening
Article 09 / 08 / 23

Cph Flagship Store Grand Opening
Bridge Series Episode 05. Mike Slice
Article 27 / 06 / 23

Bridge Series Episode 05. Mike Slice
MIRJAM BJÖRKLUND WINS THE LEXUS ILKLEY TROPHY
Article 26 / 06 / 23

MIRJAM BJÖRKLUND WINS THE LEXUS ILKLEY TROPHY
Style Spotting at The U.S. Open
Article 20 / 06 / 23

Style Spotting at The U.S. Open
SH23 Celebration at TAK in Stockholm
Article 02 / 06 / 23

SH23 Celebration at TAK in Stockholm
Bridge Series episode 04. Margaux Brooke
Article 31 / 05 / 23

Bridge Series episode 04. Margaux Brooke
Copenhagen Flagship store
Article 31 / 05 / 23

Copenhagen Flagship store
Collab with Swedish National Football Teams
Article 18 / 04 / 23

Collab with Swedish National Football Teams
BRIDGE SERIES EPISODE 03. UNWAVERING DRIVE
Article 11 / 04 / 23

BRIDGE SERIES EPISODE 03. UNWAVERING DRIVE
ONE WEEK IN AUGUSTA
Article 10 / 04 / 23

ONE WEEK IN AUGUSTA
LOOKS MAKING A BUZZ IN AUGUSTA
Article 09 / 04 / 23

LOOKS MAKING A BUZZ IN AUGUSTA
VIKTOR HOVLAND IN THE LEAD AFTER FIRST ROUND
Article 07 / 04 / 23

VIKTOR HOVLAND IN THE LEAD AFTER FIRST ROUND
House of J.Lindeberg Party
Article 07 / 04 / 23

House of J.Lindeberg Party
Bridge Series Episode 02. Crash Course
Article 06 / 04 / 23

Bridge Series Episode 02. Crash Course
KICKING OFF THE WEEK IN AUGUSTA
Article 05 / 04 / 23

KICKING OFF THE WEEK IN AUGUSTA
Discover our Mural Artwork in Shoreditch, London
Article 01 / 04 / 23

Discover our Mural Artwork in Shoreditch, London
New In-Store Installation: "Wild Life Monsters"
Article 01 / 04 / 23

New In-Store Installation: "Wild Life Monsters"
MATT WALLACE WINS THE CORALES PUNTACANA CHAMPIONSHIP
Article 30 / 03 / 23

MATT WALLACE WINS THE CORALES PUNTACANA CHAMPIONSHIP
Introducing The House of J.Lindeberg Collection
Article 29 / 03 / 23

Introducing The House of J.Lindeberg Collection
VIKTOR HOVLAND IN HOUSE OF J.LINDEBERG
Article 26 / 03 / 23

VIKTOR HOVLAND IN HOUSE OF J.LINDEBERG
PARTNERSHIP WITH USA GOLF
Article 21 / 03 / 23

PARTNERSHIP WITH USA GOLF
BRIDGE SERIES EPISODE 01. MIRJAM BJÖRKLUND
Article 17 / 03 / 23

BRIDGE SERIES EPISODE 01. MIRJAM BJÖRKLUND
Kyle Kuzma Featured in Flaunt Magazine
Article 03 / 03 / 23

Kyle Kuzma Featured in Flaunt Magazine
Ambassador Petra Martić
Article 20 / 02 / 23

Ambassador Petra Martić
J.Lindeberg x Golden Bear Release Party
Article 09 / 02 / 23

J.Lindeberg x Golden Bear Release Party
J.Lindeberg x Golden Bear
Article 01 / 02 / 23

J.Lindeberg x Golden Bear
Fashion Partnership with the Swedish National Football Teams
Article 25 / 01 / 23

Fashion Partnership with the Swedish National Football Teams
Underwear Collection
Article 23 / 01 / 23

Underwear Collection
Opening Event - Office Showroom in Flatiron District
Article 13 / 01 / 23

Opening Event - Office Showroom in Flatiron District
J.lindeberg Ski
Article 13 / 01 / 23

J.lindeberg Ski
VIEW ALL