Copenhagen Flagship Store
Article
11 August 2023
Today marks the grand opening of our new flagship store in Copenhagen. The former Burberry space has been transformed into a sporty haven, embodying our unique fusion of design and technology, fashion and sports.
Reflecting our mission to connect fashion and sports through cultures, ideas and communities, the new store thrives on contrasts, leaving unforgettable impressions. Located on Østergade 21, the store harmoniously blends design and technology, resulting in an innovative and visually stunning space.
A standout feature is the immersive digital aspect, such as a corner screen acting like a 3D TV, infusing the space with a digital realm, while the ceiling's 300,000 colors can illuminate for events. Fluidity is key – the store evolves to encourage exploration.
active and engaging
