The Cheering Squad

Article
17 August 2023

Introducing "The Cheering Squad" – our new in-store installation celebrating the opening of our flagship store in Copenhagen.

By merging technology with artistry, this installation pays homage to our new flagship store while embodying our commitment to pushing boundaries and reshaping the conventional. It features a dynamic trio of cheering squad figures, each equipped with branded robotic arms holding black and white pom-poms. These figures serve as performers that celebrates the store's launch, while encouraging visitors to embrace the unexpected.

The Cheering Squad's choreographed performances are also visual representations of the spirit of innovation that pulses through our brand and an invitation for all to join in the celebration. Explore the installation on Østergade 21 in Copenhagen.

Read more about the new store.

CPH FLAGSHIP STORE Østergade 21

The installation is designed to encourage everyone to defy the ordinary. It's a conversation starter and an invitation to engage in an unexpected encounter with art and technology.

Copenhagen flagship store

NEW IN

Willy Wool Coat / Fiery Red
Willy Wool Coat / Fiery Red

Willy Wool Coat

CHF 700.00
Duke Down Jacket / Black
Duke Down Jacket / Black

Duke Down Jacket

CHF 650.00
Art Tennis Sneaker / Black
Art Tennis Sneaker / Black

Art Tennis Sneaker

CHF 250.00
Larkspur Rugby Knit / Butternut
Larkspur Rugby Knit / Butternut

Larkspur Rugby Knit

CHF 300.00
Wildwood Hoodie / Delicioso
Wildwood Hoodie / Delicioso

Wildwood Hoodie

CHF 320.00
Willy Herringbone Coat / Black Melange
Willy Herringbone Coat / Black Melange

Willy Herringbone Coat

CHF 820.00
Garcia Leather Pants / Black
Garcia Leather Pants / Black

Garcia Leather Pants

CHF 500.00
Johnny Whiteout Wash Jeans / White
Johnny Whiteout Wash Jeans / White

Johnny Whiteout Wash Jeans

CHF 170.00
Sydney Down Parka / Black
Sydney Down Parka / Black

Sydney Down Parka

CHF 670.00
Bridge Light Runner Sneaker / Light GreyBridge Light Runner Sneaker / Light Grey

Bridge Light Runner Sneaker

CHF 300.00
Don Double Breasted Jacket / Black
Don Double Breasted Jacket / Black

Don Double Breasted Jacket

CHF 600.00
David U Jacquard Blazer / Delicioso
David U Jacquard Blazer / Delicioso

David U Jacquard Blazer

CHF 550.00
Duke Down Vest / Black
Duke Down Vest / Black

Duke Down Vest

CHF 500.00
Alon Down Parka / Black
Alon Down Parka / Black

Alon Down Parka

CHF 800.00
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