Our ambassadors arriving
at Shinnecock Hills GC

Viktor's arrival fit

Our ambassadors Viktor Hovland and Niklas Nørgaard arriving in Southampton, dialed in for a major week.

Niklas arrival fit

The Pink Strategy - celebrating 30 years of making a dent.

By the late eighties, golf had started to lose some of its personality. Oversized polos and beige chinos had become the uniform, and much of the attitude that once defined the game had faded. When Johan Lindeberg founded J.LINDEBERG in 1996, he wanted to reconnect golf to a more expressive era – inspired by the sharp silhouettes of the seventies, Walter Hagen’s tailored knits, Arnold Palmer’s pullovers and the confidence of Steve McQueen. The vision was clear: a golf wardrobe designed to move beyond the course and into a broader lifestyle.

At the same time, Jesper Parnevik was becoming impossible to ignore. The tilted cap. The dry humor. The ease in front of cameras. Even before the first tee shot, he knew how to make people look twice. Together, Jesper and Johan started shaping a new expression for golf.
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News

Our ambassadors arriving at Shinnecock Hills Golf Club
Article 16 / 06 / 26

Our ambassadors arriving at Shinnecock Hills Golf Club
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
Viktor's looks at US Open | Shinnecock Hills Golf Club
Article 10 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club
The Pink Strategy - celebrating 30 years of making a dent. 
Article 04 / 06 / 26

The Pink Strategy - celebrating 30 years of making a dent. 
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The Omega European Masters
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Article 12 / 05 / 26

Viktor's looks at PGA Championship
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A day in the lifestyle with Matthieu Pavon
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Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
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Article 14 / 04 / 26

Sara Biderman’s seasonal selection
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Article 02 / 04 / 26

Viktor's looks at Augusta
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Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
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Our ambassadors arriving at TPC Sawgrass
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Lisa Olsson's seasonal selection: top picks from SS26
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A day in the lifestyle with Viktor Hovland
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A day in the lifestyle - a closer look
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Solarcore® store installation
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Style Spotting at CPHFW
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Bridge Series Episode 32. Marcus Smith
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Bridge Series Folge 31. Mia Baker
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Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
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Celebrating the opening of our London Showroom
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Grand Opening of our Clubhouse Store in Seoul
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Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
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Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
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Bridge Series Episode 27. Camilo Villegas
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Wir heissen Yealimi Noh als neue Botschafterin willkommen
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Bridge Series Episode 17: Paris Hilinski
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