Fall Winter 24

FW24
COLLECTION

The FW24 collection draws inspiration from our connection with the music, fashion and sports culture of the 2000s, presenting a remix of graphics and prints, intertwined with cutting-edge fabrics and modern silhouettes. Explore the new collection in stores and online.

GOLF    FASHION

  • Tyrone Track Jacket / Black
    -50%
    Tyrone Track Jacket
    CHF 190 CHF 380
  • Tyrone Track Pants / Black
    -50%
    Tyrone Track Pants
    CHF 150 CHF 300
  • Karson Graphic Hoodie / Moonbeam
    -50%
    Karson Graphic Hoodie
    CHF 135 CHF 270
  • Ace Mock Neck T-Shirt / Bitter Chocolate
    -50%
    Ace Mock Neck T-Shirt
    CHF 50 CHF 100
    3 farben
  • Ace Mock Neck T-Shirt / Forest Green
    -50%
    Ace Mock Neck T-Shirt
    CHF 50 CHF 100
    3 farben
  • Ace Mock Neck LS T-Shirt / Bitter Chocolate
    -50%
    Ace Mock Neck LS T-Shirt
    CHF 55 CHF 110
  • Sid Basic T-Shirt / Bitter Chocolate
    -50%
    Sid Basic T-Shirt
    CHF 35 CHF 70
    7 farben
  • Reg Stretch Oxf Shirt / White
    -50%
    Reg Stretch Oxf Shirt
    CHF 75 CHF 150
  • Sid Basic T-Shirt / Light Grey Melange
    -50%
    Sid Basic T-Shirt
    CHF 35 CHF 70
    7 farben
  • Hale Logo T-Shirt / White
    -50%
    Hale Logo T-Shirt
    CHF 45 CHF 90
  • Hale Logo T-Shirt / Washed Black
    -50%
    Hale Logo T-Shirt
    CHF 45 CHF 90
  • Stanley Panel Longsleeve Tee / Moonbeam
    -50%
    Stanley Panel Longsleeve Tee
    CHF 95 CHF 190
  • Tjorn Printed T-Shirt / Washed Black
    -50%
    Tjorn Printed T-Shirt
    CHF 75 CHF 150
    2 farben
  • Tibbe Seam Sealed Tee / Light Grey Melange
    -50%
    Tibbe Seam Sealed Tee
    CHF 105 CHF 210
  • Troy Polo Shirt Seasonal Pique / Forest Green
    -50%
    Troy Polo Shirt Seasonal Pique
    CHF 50 CHF 100
  • Troy Polo Shirt Seasonal Pique / Mid Grey Melange
    -50%
    Troy Polo Shirt Seasonal Pique
    CHF 50 CHF 100
  • Walsh LS Pocket Tee / Washed Black
    -50%
    Walsh LS Pocket Tee
    CHF 85 CHF 170
  • Oliver Structure Sweater / JL Navy
    -50%
    Oliver Structure Sweater
    CHF 65 CHF 130
  • Oliver Structure Sweater / Moonbeam
    -50%
    Oliver Structure Sweater
    CHF 65 CHF 130
  • Olivero Turtleneck Sweater / JL Navy
    -50%
    Olivero Turtleneck Sweater
    CHF 80 CHF 160
  • Olivero Turtleneck Sweater / Moonbeam
    -50%
    Olivero Turtleneck Sweater
    CHF 80 CHF 160
  • Twin Plated Knit Cardigan / Tiger Brown
    -50%
    Twin Plated Knit Cardigan
    CHF 125 CHF 250
  • Wilmer Quarter Zip Knit / JL Navy
    -50%
    Wilmer Quarter Zip Knit
    CHF 135 CHF 270
  • Wilmer Quarter Zip Knit / Mid Grey Melange
    -50%
    Wilmer Quarter Zip Knit
    CHF 135 CHF 270

Latest news

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Article 09 / 07 / 26

Our ambassadors arriving at Genesis Scottish Open
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Article 12 / 06 / 26

Our ambassadors arriving at Shinnecock Hills Golf Club
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
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Article 10 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club
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Article 09 / 06 / 26

Katarina Krebs seasonal selection
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The Pink Strategy - celebrating 30 years of making a dent. 
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The Omega European Masters
Viktor's looks at PGA Championship
Article 12 / 05 / 26

Viktor's looks at PGA Championship
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Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
A day in the lifestyle with Dino Beganovic
Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
Sara Biderman’s seasonal selection
Article 14 / 04 / 26

Sara Biderman’s seasonal selection
Viktor's looks at Augusta
Article 02 / 04 / 26

Viktor's looks at Augusta
A day in the lifestyle with Kathryn Newton
Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
Our ambassadors arriving at TPC Sawgrass
Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
Lisa Olsson's seasonal selection: top picks from SS26
Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
A day in the lifestyle - a closer look
Article 04 / 02 / 26

A day in the lifestyle - a closer look
Unveiling our new store concept at Mall of Scandinavia
Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
Visions From The North with Etienne Geoffroy-Gagnon
Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
FW25 Campaign From sea to summit with Mark Wystrach
Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
Style Spotting at CPHFW
Article 08 / 08 / 25

Style Spotting at CPHFW
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Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
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Bridge Series Folge 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
A new destination at Arlanda
Article 20 / 03 / 25

A new destination at Arlanda
New Golf Ambassador Kevin Yu
Article 12 / 03 / 25

Neu Golf-Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
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Bridge Series Episode 26. Matthieu Pavon
Yealimi Noh
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Wir heissen Yealimi Noh als neue Botschafterin willkommen
Anna Nordqvist named European Captain for Solheim Cup 2026
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Anna Nordqvist named European Captain for Solheim Cup 2026
Bridge Series Episode 25. Kathryn Newton
Article 31 / 01 / 25

Bridge Series Episode 25. Kathryn Newton
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Niklas Nørgaard
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Kathryn Newton
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Kathryn Newton
Mia Baker
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Extended Partnership with Viktor Hovland
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Matthieu Pavon
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Matthieu Pavon
Curtis Luck
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Matt Wallace
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Matt Wallace
Mariah Stackhouse
Article 09 / 09 / 24

Mariah Stackhouse
Scottie Scheffler Wins Gold Medal in Paris
Article 13 / 08 / 24

Scottie Scheffler Wins Gold Medal in Paris
Streetstyle in Paris During the Women's Tournament
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