Fall Winter 24

FW24
COLLECTION

The FW24 collection draws inspiration from our connection with the music, fashion and sports culture of the 2000s, presenting a remix of graphics and prints, intertwined with cutting-edge fabrics and modern silhouettes. Explore the new collection in stores and online.

GOLF    FASHION

  • Flor Long Sleeve Polo / White
    -50%
    Flor Long Sleeve Polo
    CHF 60 CHF 120
  • Gunilla Polo / Moonbeam
    -50%
    Gunilla Polo
    CHF 45 CHF 90
    4 farben
  • Lukas Quarter Zip Mid Layer / Black
    -40%
    Lukas Quarter Zip Mid Layer
    CHF 84 CHF 140
    3 farben
  • Neil Pant / Black
    -50%
    Neil Pant
    CHF 75 CHF 150
  • Nina Hybrid Mid Layer / Black
    -50%
    Nina Hybrid Mid Layer
    CHF 80 CHF 160
  • Pia Pant / Pale Lime Yellow
    -50%
    Pia Pant
    CHF 75 CHF 150
    11 farben
  • Roy Logo Webbing Belt / Black
    -50%
    Roy Logo Webbing Belt
    CHF 27.50 CHF 55
  • Roy Logo Webbing Belt / Cabernet
    -50%
    Roy Logo Webbing Belt
    CHF 27.50 CHF 55
  • Vent 500 Golf Sneaker / Forest Green
    -50%
    Vent 500 Golf Sneaker
    CHF 115 CHF 230
    Men
  • W Aerial Quarter Zip Hood / JL Navy
    -40%
    W Aerial Quarter Zip Hood
    CHF 96 CHF 160
  • Allien Long Sleeve Top / Black
    -50%
    Allien Long Sleeve Top
    CHF 50 CHF 100
  • Bill Leather Belt / Bitter Chocolate
    -50%
    Bill Leather Belt
    CHF 60 CHF 120
  • Allien Long Sleeve Top / Pink Peacock
    -50%
    Allien Long Sleeve Top
    CHF 50 CHF 100
  • Bobby Suede Belt / Tigers Eye
    -50%
    Bobby Suede Belt
    CHF 60 CHF 120
  • Bobby Suede Belt / Black
    -50%
    Bobby Suede Belt
    CHF 60 CHF 120
  • Cara Polo / Club Blue
    -50%
    Cara Polo
    CHF 45 CHF 90
    4 farben
  • Elton U Active Hopsack Blazer / Bitter Chocolate
    -50%
    Elton U Active Hopsack Blazer
    CHF 250 CHF 500
  • Elton U Active Hopsack Blazer / Forest Green
    -50%
    Elton U Active Hopsack Blazer
    CHF 250 CHF 500
  • Lois Active Hopsack Pants / Forest Green
    -50%
    Lois Active Hopsack Pants
    CHF 105 CHF 210
  • Lois Active Hopsack Pants / Bitter Chocolate
    -50%
    Lois Active Hopsack Pants
    CHF 105 CHF 210
  • Tour Tech Polo / Lavender
    -50%
    Tour Tech Polo
    CHF 45 CHF 90
    9 farben
  • Cliff Light Down Jacket / JL Navy
    -40%
    Cliff Light Down Jacket
    CHF 117.60 CHF 196
  • Cliff Light Down Jacket / Black
    -40%
    Cliff Light Down Jacket
    CHF 117.60 CHF 196
  • Cliff Light Down Vest / JL Navy
    -40%
    Cliff Light Down Vest
    CHF 88.20 CHF 147

Latest news

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Article 09 / 07 / 26

Our ambassadors arriving at Genesis Scottish Open
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Article 12 / 06 / 26

Our ambassadors arriving at Shinnecock Hills Golf Club
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
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Article 10 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club
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Article 09 / 06 / 26

Katarina Krebs seasonal selection
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The Pink Strategy - celebrating 30 years of making a dent. 
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The Omega European Masters
Viktor's looks at PGA Championship
Article 12 / 05 / 26

Viktor's looks at PGA Championship
A day in the lifestyle with Matthieu Pavon
Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
A day in the lifestyle with Dino Beganovic
Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
Sara Biderman’s seasonal selection
Article 14 / 04 / 26

Sara Biderman’s seasonal selection
Viktor's looks at Augusta
Article 02 / 04 / 26

Viktor's looks at Augusta
A day in the lifestyle with Kathryn Newton
Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
Our ambassadors arriving at TPC Sawgrass
Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
Lisa Olsson's seasonal selection: top picks from SS26
Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
A day in the lifestyle - a closer look
Article 04 / 02 / 26

A day in the lifestyle - a closer look
Unveiling our new store concept at Mall of Scandinavia
Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
Visions From The North with Etienne Geoffroy-Gagnon
Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
FW25 Campaign From sea to summit with Mark Wystrach
Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
Style Spotting at CPHFW
Article 08 / 08 / 25

Style Spotting at CPHFW
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Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
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Article 05 / 06 / 25

Bridge Series Folge 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
A new destination at Arlanda
Article 20 / 03 / 25

A new destination at Arlanda
New Golf Ambassador Kevin Yu
Article 12 / 03 / 25

Neu Golf-Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
Article 07 / 03 / 25

Bridge Series Episode 26. Matthieu Pavon
Yealimi Noh
Article 07 / 03 / 25

Wir heissen Yealimi Noh als neue Botschafterin willkommen
Anna Nordqvist named European Captain for Solheim Cup 2026
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Anna Nordqvist named European Captain for Solheim Cup 2026
Bridge Series Episode 25. Kathryn Newton
Article 31 / 01 / 25

Bridge Series Episode 25. Kathryn Newton
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SS25 Style spotting at CPHFW
Niklas Nørgaard
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Niklas Nørgaard
Kathryn Newton
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Kathryn Newton
Mia Baker
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Extended Partnership with Viktor Hovland
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Extended Partnership with Viktor Hovland
Matthieu Pavon
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Matthieu Pavon
Curtis Luck
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Curtis Luck
Matt Wallace
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Matt Wallace
Mariah Stackhouse
Article 09 / 09 / 24

Mariah Stackhouse
Scottie Scheffler Wins Gold Medal in Paris
Article 13 / 08 / 24

Scottie Scheffler Wins Gold Medal in Paris
Streetstyle in Paris During the Women's Tournament
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