The Cheering Squad

Article
17 August 2023

Introducing "The Cheering Squad" – our new in-store installation celebrating the opening of our flagship store in Copenhagen.

By merging technology with artistry, this installation pays homage to our new flagship store while embodying our commitment to pushing boundaries and reshaping the conventional. It features a dynamic trio of cheering squad figures, each equipped with branded robotic arms holding black and white pom-poms. These figures serve as performers that celebrates the store's launch, while encouraging visitors to embrace the unexpected.

The Cheering Squad's choreographed performances are also visual representations of the spirit of innovation that pulses through our brand and an invitation for all to join in the celebration. Explore the installation on Østergade 21 in Copenhagen.

Read more about the new store.

CPH FLAGSHIP STORE Østergade 21

The installation is designed to encourage everyone to defy the ordinary. It's a conversation starter and an invitation to engage in an unexpected encounter with art and technology.

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