/ ABOUT US
Making a Dent in Conformity by Bridging Fashion and Sports
This is our promise.
Our actions always leave a mark. By being bold, innovative, and daring to do things differently, we push limits and redefine how fashion and sportswear coexist.
We were the first to introduce fashion into sports and then fused sports into fashion - creating a premium lifestyle brand that stands for style, performance, and innovation.
It started with apparel, but The Bridge represents much more - it connects cultures, ideas, people, and communities.
The Bridge is at the core of everything we do:
Bridging communities
Bringing people together through style and sport.
Bridging styles
Redefining the intersection of fashion and performance.
Bridging activities
From the golf course to the city streets, from the slopes to après-ski.
Bridging ideas
Innovating the way we think about luxury activewear.
Bridging people
Creating a global J.Lindeberg lifestyle movement.
Our Story – Where It All Began: Johan Lindeberg’s Vision
The Birth of a Game-Changer in Golf & Fashion
Johan Lindeberg had big visions and ambitions.
After leaving his role as a distributor for the Italian denim brand Diesel, he set off on a motorcycle journey through southern France - golf bag in tow. As he played at different courses, one thing became clear: golf apparel needed a revolution.
In 1996, golf wear was outdated, uninspiring, and lacked style. Johan went home and built something groundbreaking - a golf apparel brand with high fashion aesthetics.
But he didn’t stop there. He took his first golf collection to the runway, instantly making a statement in both the fashion and sports industries. Shortly after, he introduced a fashion-forward sportswear line, solidifying J.Lindeberg’s two defining pillars: Sport & Fashion.
Our Collections – Where Performance Meets Fashion
We believe performance and aesthetics should never be separate. Every J.Lindeberg collection is engineered with innovation, technical excellence, and uncompromising style.
J.Lindeberg Ambassadors – Defining the Future of Sport & Style
High-Performing Athletes. Style Icons. J.Lindeberg Ambassadors.
J.Lindeberg ambassadors are world-class athletes and cultural tastemakers who embody our core values - boldness, individuality, and elite performance.
They don’t just wear J.Lindeberg; they live it.
They define the fusion of sport and fashion.
They break boundaries and push limits, on and off the course.
