New In-Store Installation: "Wild Life Monsters"

Drawing inspiration from our latest collection's focus on bridging the wild and the cultivated, the installation features a world of wild creatures. The three "Wild Life Monsters" are starring the installation and capture the essence of the SS23 collection, while making a dent in conformity.

The monsters blur the line between art and retail and are created in collaboration with Ray Atelier, from synthetic hair in three colors that are taken directly from the collection. Representing the untamed energy that exists within all of us, that's waiting to be unleashed, the monsters are encouraging us all to embrace our wild side.  

The installation is available until April 20 in our stores at Biblioteksgatan and NK Sport in Stockholm, as well as Korsgatan in Gothenburg.