New In-Store Installation: "Wild Life Monsters"

Article
01 April 2023

Featuring three "Wild Life Monsters", our new in-store installation is a captivating display that artfully brings our SS23 collection, called "Wild Life", to life.

Drawing inspiration from our latest collection's focus on bridging the wild and the cultivated, the installation features a world of wild creatures. The three "Wild Life Monsters" are starring the installation and capture the essence of the SS23 collection, while making a dent in conformity.

The monsters blur the line between art and retail and are created in collaboration with Ray Atelier, from synthetic hair in three colors that are taken directly from the collection. Representing the untamed energy that exists within all of us, that's waiting to be unleashed, the monsters are encouraging us all to embrace our wild side.  

The installation is available until April 20 in our stores at Biblioteksgatan and NK Sport in Stockholm, as well as Korsgatan in Gothenburg.

Mild

Wild

Sporty Sleek

Sporty Sleek

3 artiklar
Casually Vibrant
Monochrome Motion
Everyday Ease

Everyday Ease

4 artiklar
Everyday Refinement
Clean Casual

Clean Casual

2 artiklar
Brightfully Chic
Timeless Refinement
Crossover Chic
Modern Athleisure
Golf Chic

Golf Chic

3 artiklar
City Sport

City Sport

3 artiklar
Fresh Duo

Fresh Duo

2 artiklar
Vivid Suiting

Vivid Suiting

2 artiklar
Denim Dream

Denim Dream

2 artiklar
  • Sporty Sleek

    Sporty Sleek

    3 artiklar
  • Casually Vibrant
  • Monochrome Motion
  • Everyday Ease

    Everyday Ease

    4 artiklar
  • Everyday Refinement
  • Clean Casual

    Clean Casual

    2 artiklar
  • Brightfully Chic
  • Timeless Refinement
  • Crossover Chic
  • Modern Athleisure
  • Golf Chic

    Golf Chic

    3 artiklar
  • City Sport

    City Sport

    3 artiklar
  • Fresh Duo

    Fresh Duo

    2 artiklar
  • Vivid Suiting

    Vivid Suiting

    2 artiklar
  • Denim Dream

    Denim Dream

    2 artiklar
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