Opening Event - Office Showroom in Flatiron District

13 January 2023

In December, 2022, we threw an opening party to celebrate our new office showroom in New York – a creative space reflecting our brand heritage and dual-launch in NYC and Stockholm in 1996. 

To celebrate the opening of our new office showroom in Flatiron District, New York, we hosted a grand opening event in December. Guests were invited to witness our new global retail concept, as reflected in the new space. 

“Every part of the new NYC showroom lives and breathes the brand’s sophisticated sporting energy and brings to life the Scandinavian progressiveness that we stand for”– Hans-Christian Meyer, CEO. 

Set at 19 W 24th Street, the space plays with neutral yet contrasting materials, such as rough concrete against polished steel, as well as a bold use of color. The lighting system and large digital screens offer variations in the look and feel of the showroom as the collections housed within it change. The result is a bright and flexible space that brims with energy and vivacity.   

Contact Emilia Esser, PR Manager in the US, to schedule a meeting: