Fall Winter 24

FW24
COLLECTION

The FW24 collection draws inspiration from our connection with the music, fashion and sports culture of the 2000s, presenting a remix of graphics and prints, intertwined with cutting-edge fabrics and modern silhouettes. Explore the new collection in stores and online.

GOLF    FASHION

  • W Alpha Hood / Black
    -50%
    W Alpha Hood
    CHF 65 CHF 130
  • W Alpha Hood / Cabernet
    -50%
    W Alpha Hood
    CHF 65 CHF 130
  • Raya LS T-shirt / White
    -50%
    Raya LS T-shirt
    CHF 60 CHF 120
  • Raya LS T-shirt / Night Owl
    -50%
    Raya LS T-shirt
    CHF 60 CHF 120
  • Lara Light Down Jacket / JL Navy
    -40%
    Lara Light Down Jacket
    CHF 117.60 CHF 196
    3 farben
  • Lara Light Down Jacket / Black
    -40%
    Lara Light Down Jacket
    CHF 117.60 CHF 196
    3 farben
  • Lara Light Down Jacket / Moonbeam
    -40%
    Lara Light Down Jacket
    CHF 117.60 CHF 196
    3 farben
  • Lara Light Down Hood / Black
    -40%
    Lara Light Down Hood
    CHF 134.40 CHF 224
    3 farben
  • Lara Light Down Parka / JL Navy
    -40%
    Lara Light Down Parka
    CHF 159.60 CHF 266
  • Lara Light Down Parka / Black
    -40%
    Lara Light Down Parka
    CHF 159.60 CHF 266
  • Divot Tool / Black
    -50%
    Divot Tool
    CHF 10 CHF 20
  • Roy Logo Webbing Belt / JL Navy
    -50%
    Roy Logo Webbing Belt
    CHF 27.50 CHF 55
  • Roy Logo Webbing Belt / Club Blue
    -50%
    Roy Logo Webbing Belt
    CHF 27.50 CHF 55
  • Leya Sleeveless Top / White
    -50%
    Leya Sleeveless Top
    CHF 45 CHF 90
    7 farben
  • Cara Polo / Cabernet
    -50%
    Cara Polo
    CHF 45 CHF 90
    4 farben
  • Lille Polo / Navy Melange
    -50%
    Lille Polo
    CHF 55 CHF 110
  • Mindy Polo / Pale Lime Yellow
    -50%
    Mindy Polo
    CHF 50 CHF 100
  • Gunilla Polo / White
    -50%
    Gunilla Polo
    CHF 45 CHF 90
    4 farben
  • Gunilla Polo / Black
    -50%
    Gunilla Polo
    CHF 45 CHF 90
    4 farben
  • Damian Neck Gaiter / Club Blue
    -40%
    Damian Neck Gaiter
    CHF 24 CHF 40
  • Damian Neck Gaiter / Dark Grey Melange
    -40%
    Damian Neck Gaiter
    CHF 24 CHF 40
  • Mike Ski Wool Sock / JL Navy
    members only
    Mike Ski Wool Sock
    CHF 17.50 CHF 25
  • Bolan Balaclava / Moonbeam
    Bestseller
    Bolan Balaclava
    CHF 56 CHF 80
  • Peter Pile Jacket / Barbados Cherry
    -50%
    Peter Pile Jacket
    CHF 95 CHF 190

Latest news

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Our ambassadors arriving at Genesis Scottish Open
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Our ambassadors arriving at Shinnecock Hills Golf Club
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30-Year anniversary celebration at Ullna
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Viktor's looks at US Open | Shinnecock Hills Golf Club
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Katarina Krebs seasonal selection
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Article 12 / 05 / 26

Viktor's looks at PGA Championship
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Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
A day in the lifestyle with Dino Beganovic
Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
Sara Biderman’s seasonal selection
Article 14 / 04 / 26

Sara Biderman’s seasonal selection
Viktor's looks at Augusta
Article 02 / 04 / 26

Viktor's looks at Augusta
A day in the lifestyle with Kathryn Newton
Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
Our ambassadors arriving at TPC Sawgrass
Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
Lisa Olsson's seasonal selection: top picks from SS26
Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
A day in the lifestyle - a closer look
Article 04 / 02 / 26

A day in the lifestyle - a closer look
Unveiling our new store concept at Mall of Scandinavia
Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
Visions From The North with Etienne Geoffroy-Gagnon
Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
FW25 Campaign From sea to summit with Mark Wystrach
Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
Style Spotting at CPHFW
Article 08 / 08 / 25

Style Spotting at CPHFW
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Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
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Bridge Series Folge 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
A new destination at Arlanda
Article 20 / 03 / 25

A new destination at Arlanda
New Golf Ambassador Kevin Yu
Article 12 / 03 / 25

Neu Golf-Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
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Bridge Series Episode 26. Matthieu Pavon
Yealimi Noh
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Wir heissen Yealimi Noh als neue Botschafterin willkommen
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Anna Nordqvist named European Captain for Solheim Cup 2026
Bridge Series Episode 25. Kathryn Newton
Article 31 / 01 / 25

Bridge Series Episode 25. Kathryn Newton
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SS25 Style spotting at CPHFW
Niklas Nørgaard
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Kathryn Newton
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Mia Baker
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Extended Partnership with Viktor Hovland
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Matthieu Pavon
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Curtis Luck
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Matt Wallace
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Mariah Stackhouse
Article 09 / 09 / 24

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Scottie Scheffler Wins Gold Medal in Paris
Streetstyle in Paris During the Women's Tournament
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