New In-Store Installation: "Wild Life Monsters"

Article
01 April 2023

Featuring three "Wild Life Monsters", our new in-store installation is a captivating display that artfully brings our SS23 collection, called "Wild Life", to life.

Drawing inspiration from our latest collection's focus on bridging the wild and the cultivated, the installation features a world of wild creatures. The three "Wild Life Monsters" are starring the installation and capture the essence of the SS23 collection, while making a dent in conformity.

The monsters blur the line between art and retail and are created in collaboration with Ray Atelier, from synthetic hair in three colors that are taken directly from the collection. Representing the untamed energy that exists within all of us, that's waiting to be unleashed, the monsters are encouraging us all to embrace our wild side.  

The installation is available until April 20 in our stores at Biblioteksgatan and NK Sport in Stockholm, as well as Korsgatan in Gothenburg.

Mild

Wild

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    The Ellott Look

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    The Thea Look

    5 Artikel
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    The Mira Look

    4 Artikel
  • The Amelie Print Look

    The Amelie Print Look

    4 Artikel
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    The Minna Look

    6 Artikel
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    The David Look

    4 Artikel
  • The Johnny Look

    The Johnny Look

    2 Artikel
  • The Tour Tech Look

    The Tour Tech Look

    4 Artikel
  • The Makena Look

    The Makena Look

    5 Artikel
  • The Cara Look

    The Cara Look

    4 Artikel
  • The Bay Look

    The Bay Look

    4 Artikel
  • The Raphaela Look

    The Raphaela Look

    4 Artikel
  • The Chrisann Look

    The Chrisann Look

    5 Artikel
  • The Flora Look

    The Flora Look

    4 Artikel
  • The Walt Look

    The Walt Look

    4 Artikel
  • The Morris Look

    The Morris Look

    4 Artikel
  • The Jonah Look

    The Jonah Look

    5 Artikel
  • The Santo Look

    The Santo Look

    4 Artikel
  • The Lois Linen Look

    The Lois Linen Look

    4 Artikel
  • The Eliza Look

    The Eliza Look

    4 Artikel
  • The Amelia Look

    The Amelia Look

    4 Artikel
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    The Preston Look

    4 Artikel
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    The Walker Look

    4 Artikel
  • The Edna Look

    The Edna Look

    4 Artikel
  • The W Alpha Look

    The W Alpha Look

    4 Artikel
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    The Isan Look

    4 Artikel
  • The Scott Hybrid Look

    The Scott Hybrid Look

    4 Artikel
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    The Anya Look

    4 Artikel
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    4 Artikel
  • The Valeria Look

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  • The Santino Look

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  • The Novo Look

    The Novo Look

    4 Artikel
  • The Nikola Look

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    4 Artikel
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    4 Artikel
  • The Banks Look

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    4 Artikel
  • The Thor Look

    The Thor Look

    5 Artikel
  • The Amaya Look

    The Amaya Look

    5 Artikel
  • The Ash Look

    The Ash Look

    5 Artikel
  • The Moira Look

    The Moira Look

    5 Artikel
  • The Wince Look

    The Wince Look

    5 Artikel
  • The Gwen Look

    The Gwen Look

    5 Artikel
  • The Zahara Look

    The Zahara Look

    4 Artikel
  • The Arch Look

    The Arch Look

    4 Artikel
  • The Ash Look

    The Ash Look

    4 Artikel
  • The Dex Look

    The Dex Look

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