Introducing our Local Heroes Campaign in Copenhagen

Article
11 August 2023

Bridging cultures, ideas, activities, people and communities, our brand is brought to life by local heroes in a campaign celebrating the opening of our new flagship store in Copenhagen.

Selected for their unique perspectives, passion and inspirational style, the campaign is created in collaboration with the creative agency Holidays and talents Raiden Rose, Anton Thiemke, Chilia Dia, Veronica Gram, Shami Ezra and Kasper Miz.

Leading up to the opening of our new flagship store on Østergade 21, and the highly anticipated Copenhagen Fashion Week, our local heroes are seen on posters around the city, featuring them en route to the new store. The visuals convey innovation, creativity and dedication, mirroring the energy of the new store opening its doors today, August 11.

LOCAL HEROES

Explore Copenhagen Flagship Store, Østergade 21.

NEW IN

Larkspur Rugby Knit / Butternut
Larkspur Rugby Knit / Butternut

Larkspur Rugby Knit

€280
Willy Wool Coat / Fiery Red
Willy Wool Coat / Fiery Red

Willy Wool Coat

€650
Wildwood Hoodie / Delicioso
Wildwood Hoodie / Delicioso

Wildwood Hoodie

€300
Willy Herringbone Coat / Black Melange
Willy Herringbone Coat / Black Melange

Willy Herringbone Coat

€680
Garcia Leather Pants / Black
Garcia Leather Pants / Black

Garcia Leather Pants

€450
Duke Down Jacket / Black
Duke Down Jacket / Black

Duke Down Jacket

€600
Art Tennis Sneaker / Black
Art Tennis Sneaker / Black

Art Tennis Sneaker

€240
Johnny Whiteout Wash Jeans / White
Johnny Whiteout Wash Jeans / White

Johnny Whiteout Wash Jeans

€160
Sydney Down Parka / Black
Sydney Down Parka / Black

Sydney Down Parka

€620
Bridge Light Runner Sneaker / Light GreyBridge Light Runner Sneaker / Light Grey

Bridge Light Runner Sneaker

€280
Don Double Breasted Jacket / Black
Don Double Breasted Jacket / Black

Don Double Breasted Jacket

€560
David U Jacquard Blazer / Delicioso
David U Jacquard Blazer / Delicioso

David U Jacquard Blazer

€520
Duke Down Vest / Black
Duke Down Vest / Black

Duke Down Vest

€460
Alon Down Parka / Black
Alon Down Parka / Black

Alon Down Parka

€750
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