New In-Store Installation: "Wild Life Monsters"

Article
01 April 2023

Featuring three "Wild Life Monsters", our new in-store installation is a captivating display that artfully brings our SS23 collection, called "Wild Life", to life.

Drawing inspiration from our latest collection's focus on bridging the wild and the cultivated, the installation features a world of wild creatures. The three "Wild Life Monsters" are starring the installation and capture the essence of the SS23 collection, while making a dent in conformity.

The monsters blur the line between art and retail and are created in collaboration with Ray Atelier, from synthetic hair in three colors that are taken directly from the collection. Representing the untamed energy that exists within all of us, that's waiting to be unleashed, the monsters are encouraging us all to embrace our wild side.  

The installation is available until April 20 in our stores at Biblioteksgatan and NK Sport in Stockholm, as well as Korsgatan in Gothenburg.

Mild

Wild

The Luke Look
The Vent Look
The Leya Look
The Ash Look

The Ash Look

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Timeless Fusion
Subtle Symphony
Vibrant Fusion
Functional Boldness
Navy Swing
The Jennie Look
The Tenley Look
The Jasmin Look
The Ash Look
The Banch Look
The Theo Look
The Kim Look
The Nile Look
The Dries Look
The Cassey Look
The Ellott Look
The Tour Look
The Zak Look
The Ruby Look
The Adina Look
The Kristine Look
The Perinne Look
The Iris Look
The Sage Look
The Sammy Look
The Amaya Look
The Iniko Look
The Corey Look
The Pia Look
The Naomi Look
The Coral Look
The Hale Look
The Wilton Look
The Trestle Look
The Savio Look
The Dustin Look
The Noel Look
The Isaac Look
The Nyle Look
The Clarke Look
The Beck Look
The David Look
The Utility Look
The Meadows Look
The Cliff Look
The Penny Look
  • The Luke Look
  • The Vent Look
  • The Leya Look
  • The Ash Look

    The Ash Look

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