Bridging cultures, ideas, activities, people and communities, our brand is brought to life by local heroes in a campaign celebrating the opening of our new flagship store in Copenhagen.
Selected for their unique perspectives, passion and inspirational style, the campaign is created in collaboration with the creative agency Holidays and talents Raiden Rose, Anton Thiemke, Chilia Dia, Veronica Gram, Shami Ezra and Kasper Miz.
Leading up to the opening of our new flagship store on Østergade 21, and the highly anticipated Copenhagen Fashion Week, our local heroes are seen on posters around the city, featuring them en route to the new store. The visuals convey innovation, creativity and dedication, mirroring the energy of the new store opening its doors today, August 11.
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