Thirty years ago, a pair of pink pants changed the conversation. By challenging the unwritten rules of golf, Jesper Parnevik became an iconic symbol of confidence, individuality and proof that performance and personality can coexist. Now, as we celebrate our 30th anniversary, we revisit that moment through the eyes of his daughter, Swedish-American singer and songwriter Peg Parnevik. Connected by legacy but driven by her own perspective, she brings the Pink Strategy through a new generation, one defined by self-expression, disruption and the confidence to be unapologetically yourself.

  • 30Y Hale T-shirt / White
    30Y Hale T-shirt / White
    30Y Hale T-shirt / White
    30Y Hale T-shirt / White
    30Y Hale T-shirt
    Salgspris 1.100 kr Vanlig pris
    3 colors
    Anniversary EditionUnisex
  • 30Y Cap / Black
    30Y Cap / Black
    30Y Cap / Black
    30Y Cap / Black
    Selling fast
    30Y Cap
    Salgspris 600 kr Vanlig pris
    3 colors
    Anniversary EditionUnisex
  • 30Y Rory KV Mock Neck / White
    30Y Rory KV Mock Neck / White
    Selling fast
    30Y Rory KV Mock Neck
    Salgspris 1.000 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Wallis Knit Vest / Black
    30Y Wallis Knit Vest / Black
    30Y Wallis Knit Vest / Black
    30Y Wallis Knit Vest / Black
    30Y Wallis Knit Vest
    Salgspris 1.600 kr Vanlig pris
    Anniversary Edition
  • 30Y Becca Knit Polo / White
    30Y Becca Knit Polo / White
    30Y Becca Knit Polo / White
    30Y Becca Knit Polo / White
    Bestseller
    30Y Becca Knit Polo
    Salgspris 1.500 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Cap / White
    30Y Cap / White
    30Y Cap / White
    30Y Cap / White
    Bestseller
    30Y Cap
    Salgspris 600 kr Vanlig pris
    3 colors
    Anniversary EditionUnisex
  • 30Y Callan Unisex Hoodie / Black
    30Y Callan Unisex Hoodie / Black
    30Y Callan Unisex Hoodie / Black
    30Y Callan Unisex Hoodie / Black
    Selling fast
    30Y Callan Unisex Hoodie
    Salgspris 1.900 kr Vanlig pris
    2 colors
    Anniversary EditionUnisex
  • 30Y Hale T-shirt / Black
    30Y Hale T-shirt / Black
    30Y Hale T-shirt / Black
    30Y Hale T-shirt / Black
    30Y Hale T-shirt
    Salgspris 1.100 kr Vanlig pris
    3 colors
    Anniversary EditionUnisex
  • 30Y Wallis Knit Polo / Black
    30Y Wallis Knit Polo / Black
    30Y Wallis Knit Polo / Black
    30Y Wallis Knit Polo / Black
    30Y Wallis Knit Polo
    Salgspris 1.700 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Wallis Knit Polo / White
    30Y Wallis Knit Polo / White
    30Y Wallis Knit Polo / White
    30Y Wallis Knit Polo / White
    30Y Wallis Knit Polo
    Salgspris 1.700 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Kameron Socks / 2-1 Argyle
    30Y Kameron Socks / 2-1 Argyle
    30Y Kameron Socks / 2-1 Argyle
    30Y Kameron Socks
    Salgspris 300 kr Vanlig pris
    3 colors
    Anniversary EditionUnisex
  • 30Y Kameron Socks / White
    30Y Kameron Socks / White
    30Y Kameron Socks / White
    30Y Kameron Socks
    Salgspris 300 kr Vanlig pris
    3 colors
    Anniversary EditionUnisex
  • 30Y Matt Relaxed Polo / Black
    30Y Matt Relaxed Polo / Black
    30Y Matt Relaxed Polo / Black
    30Y Matt Relaxed Polo / Black
    30Y Matt Relaxed Polo
    Salgspris 1.300 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Matthew Midlayer / Black
    30Y Matthew Midlayer / Black
    30Y Matthew Midlayer / Black
    30Y Matthew Midlayer / Black
    30Y Matthew Midlayer
    Salgspris 1.600 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Matthew Midlayer / White
    30Y Matthew Midlayer / White
    30Y Matthew Midlayer / White
    30Y Matthew Midlayer / White
    30Y Matthew Midlayer
    Salgspris 1.600 kr Vanlig pris
    2 colors
    Anniversary Edition
  • 30Y Rory KV Mock Neck / Black
    30Y Rory KV Mock Neck / Black
    30Y Rory KV Mock Neck / Black
    30Y Rory KV Mock Neck / Black
    Bestseller
    30Y Rory KV Mock Neck
    Salgspris 1.000 kr Vanlig pris
    2 colors
    Anniversary Edition