About us
J.LINDEBERG
Born in 1996, embraced worldwide,
crafted in Stockholm.
Our story
The birth of a game-changer in golf and fashion.
Johan Lindeberg had big visions and ambitions. After leaving his role as a distributor for the Italian denim brand Diesel, he set off on a motorcycle journey through southern France - golf bag in tow. As he played at different courses, one thing became clear: golf apparel needed a revolution.
In 1996, golf wear was outdated, uninspiring, and lacked style. Johan went home and built something groundbreaking - a golf apparel brand with high fashion aesthetics.
Vision
”The fairway is our runway – I always thought I could change the world by changing golf.”
– Johan Lindeberg
The bridge
We’re the bridge – a bold spirit challenging conformity, representing more than just a connection between sports and fashion. The bridge is more than our logo – it’s at the heart of everything we do.
Global brand
Stockholm to Seoul.
One Global Vision.
Born in Stockholm, raised on the world stage.
With international presence in New York, London, and Stockholm, J.LINDEBERG blends Scandinavian precision with global momentum, bringing sport, fashion, and culture together through modern performance design. In Seoul, our new Clubhouse Store brings this vision to life. A curated space shaped for connection, movement, and style - capturing the easy confidence of a contemporary clubhouse in the heart of the city.
Sustainability
Our commitment, and the actions we take towards creating a better tomorrow for both people and the planet.
As a function and fashion brand, we recognise that our Scandinavian and progressive heritage means we must be a world leader in corporate social responsibility and live up to high environmental, ethical, and social standards.
Coming soon
Women's fashion collection 2026
For almost thirty years, J.LINDEBERG has united sport innovation and Scandinavian design to redefine modern style. The Women’s Fashion Collection 2026 marks the return of a true icon, fashion reimagined with technical precision and effortless confidence.
Our ambassadors – defining the future of sport & style
High-Performing Athletes. Style Icons. Ambassadors. Our ambassadors are world-class athletes and cultural tastemakers who embody our core values, boldness, individuality, and elite performance. They don’t just wear J.LINDEBERG, they live it. They define the fusion of sport and fashion. They break boundaries and push limits.
