A day in the lifestyle
with Viktor Hovland

09:00 AM.
Arriving at
PGA National

Shop the look

Our ambassadors live in motion, on course, off course and everywhere in between. SS26 captures real moments, real pace and the instinct to keep moving.

10:00 AM.
Morning lounge
at the clubhouse

Shop the look

10:30 AM.
Warm up at the
driving range

1:00 PM.
9-hole scramble
with friends

Shop the look

Built to support performance – anywhere, at any time.

4:30 PM.
Back at the
clubhouse

 Shop the look
  • Dex Coach Overshirt / Jadeite
    -40%
    Dex Coach Overshirt
    €216 €360
    2 colors
    Bestseller
  • Parcie Longsleeve Tee / Jadeite
    -50%
    Parcie Longsleeve Tee
    €110 €220
    3 colors
  • Devyn Straight Cotton Pants / Brindle
    Devyn Straight Cotton Pants
    €310
    3 colors
  • Vent 500 SE Golf Sneaker / Hedge Green
    -40%
    Vent 500 SE Golf Sneaker
    €264 €440
    5 colors
    Bestseller
  • Bridger Tour Jacket / Forest Biome
    -40%
    Bridger Tour Jacket
    €420 €700
  • Staff Bag Prime / Black
    Trending now
    Staff Bag Prime
    €1,300
    Unisex
  • Devyn Straight Cotton Pants / White
    Devyn Straight Cotton Pants
    €310
    3 colors
  • Vent 500 SE Golf Sneaker / White
    Vent 500 SE Golf Sneaker
    €440
    5 colors
    Men
  • Tour Tech Print Polo / Oak Federal M
    -30%
    Tour Tech Print Polo
    €126 €180
    8 colors
  • Caddie Cap / JL Navy
    -30%
    Caddie Cap
    €70 €100
    3 colors
    Unisex
Men's golf Men's accessories All bags All shoes View all men's

News

Arrival fits at The Open Championship
Article 14 / 07 / 26

Arrival fits at The Open Championship
Our ambassadors arriving at Genesis Scottish Open
Article 09 / 07 / 26

Our ambassadors arriving at Genesis Scottish Open
Our ambassadors arriving at Shinnecock Hills Golf Club
Article 12 / 06 / 26

Our ambassadors arriving at Shinnecock Hills Golf Club
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
Viktor's looks at US Open | Shinnecock Hills Golf Club
Article 10 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club
Katarina Krebs seasonal selection
Article 09 / 06 / 26

Katarina Krebs seasonal selection
Viktor Hovland's looks at The Open Championship
Article 07 / 06 / 26

Viktor Hovland's looks at The Open Championship
The Pink Strategy - celebrating 30 years of making a dent. 
Article 04 / 06 / 26

The Pink Strategy - celebrating 30 years of making a dent. 
The Omega European Masters
Article 22 / 05 / 26

The Omega European Masters
Viktor's looks at PGA Championship
Article 12 / 05 / 26

Viktor's looks at PGA Championship
A day in the lifestyle with Matthieu Pavon
Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
A day in the lifestyle with Dino Beganovic
Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
Sara Biderman’s seasonal selection
Article 14 / 04 / 26

Sara Biderman’s seasonal selection
Viktor's looks at Augusta
Article 02 / 04 / 26

Viktor's looks at Augusta
A day in the lifestyle with Kathryn Newton
Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
Our ambassadors arriving at TPC Sawgrass
Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
Lisa Olsson's seasonal selection: top picks from SS26
Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
A day in the lifestyle - a closer look
Article 04 / 02 / 26

A day in the lifestyle - a closer look
Unveiling our new store concept at Mall of Scandinavia
Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
Visions From The North with Etienne Geoffroy-Gagnon
Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
FW25 Campaign From sea to summit with Mark Wystrach
Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
Style Spotting at CPHFW
Article 08 / 08 / 25

Style Spotting at CPHFW
Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
Mia Baker swinging club club dressed in J.Lindeberg
Article 05 / 06 / 25

Bridge Series Episode 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
A new destination at Arlanda
Article 20 / 03 / 25

A new destination at Arlanda
New Golf Ambassador Kevin Yu
Article 12 / 03 / 25

New Golf Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
Article 07 / 03 / 25

Bridge Series Episode 26. Matthieu Pavon
Yealimi Noh
Article 07 / 03 / 25

Yealimi Noh
Anna Nordqvist named European Captain for Solheim Cup 2026
Article 24 / 02 / 25

Anna Nordqvist named European Captain for Solheim Cup 2026
Bridge Series Episode 25. Kathryn Newton
Article 31 / 01 / 25

Bridge Series Episode 25. Kathryn Newton
SS25 Style spotting at CPHFW
Article 29 / 01 / 25

SS25 Style spotting at CPHFW
Niklas Nørgaard
Article 21 / 01 / 25

Niklas Nørgaard
Kathryn Newton
Article 08 / 01 / 25

Kathryn Newton
Mia Baker
Article 08 / 01 / 25

Mia Baker
Extended Partnership with Viktor Hovland
Article 01 / 01 / 25

Extended Partnership with Viktor Hovland
Matthieu Pavon
Article 19 / 12 / 24

Matthieu Pavon
Curtis Luck
Article 10 / 10 / 24

Curtis Luck
Matt Wallace
Article 08 / 10 / 24

Matt Wallace
Mariah Stackhouse
Article 09 / 09 / 24

Mariah Stackhouse
Scottie Scheffler Wins Gold Medal in Paris
Article 13 / 08 / 24

Scottie Scheffler Wins Gold Medal in Paris