Viktor Hovland entering House of J.Lindeberg at the greatest golf tournament of the year, wearing our exclusive collection available for purchase on our US site from March 27.
In time for the first major tournament of the 2023 PGA season, we're launching our first-ever branded house that's open to VIP guests from April 3 to April 9. Here, Viktor Hovland is seen entering House of J.Lindeberg, wearing our limited-edition capsule collection that's designed for off-course wear.
The House of J.Lindeberg collection features loose fashion silhouettes used for sweatsuits and T-shirts, as well as golf accessories. The designs are functional and progressive, while respecting the heritage and tradition of the tournament, and also includes hats in collaboration with New Era and bags designed with MacKenzie.
At House of J.Lindeberg, VIP guests have the opportunity to experience our brand in an immersive and unforgettable way, with collaborative pieces and activations available to enjoy throughout the week. The tournament is one of the most prestigious events in golf and features the world's top golfers competing for the coveted green jacket. The tournament is known for its rich history and traditions, including the iconic 13th hole with azalea flowers that have inspired several of our golf styles.
The styles are available exclusively on our US site from March 27.
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