Celebrating 30-year anniversary with exclusive golf experience at Ullna
The celebration began at J.LINDEBERG's flagship Biblioteksgatan store in central Stockholm, where Dick Axelsson, Johanna Johnson, Adam Rachidi, and Emilie Lidén were invited to explore and choose their favorite looks from the 30-year anniversary collection. Each guest curated their personal style from the collection, selecting pieces that resonated with their individual aesthetic while embodying the brand's signature blend of performance and fashion.
Following the styling session, the group traveled to Ullna Golf & Country Club for a full day of scramble golf. The format allowed the group to showcase the collection's versatility and performance capabilities in an authentic golf setting, while enjoying the camaraderie and competitive spirit of the game.
The 30-year anniversary capsule collection blends golf and ready-to-wear through a modern, confident lens, reworked for today across both menswear and womenswear. Each piece in the collection honors the brand's heritage while featuring exclusive 30-year anniversary branding. The collection embodies J.LINDEBERG's signature approach: bridging high-performance golf wear with premium fashion aesthetics.
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