New In-Store Installation: "Wild Life Monsters"

Article
01 April 2023

Featuring three "Wild Life Monsters", our new in-store installation is a captivating display that artfully brings our SS23 collection, called "Wild Life", to life.

Drawing inspiration from our latest collection's focus on bridging the wild and the cultivated, the installation features a world of wild creatures. The three "Wild Life Monsters" are starring the installation and capture the essence of the SS23 collection, while making a dent in conformity.

The monsters blur the line between art and retail and are created in collaboration with Ray Atelier, from synthetic hair in three colors that are taken directly from the collection. Representing the untamed energy that exists within all of us, that's waiting to be unleashed, the monsters are encouraging us all to embrace our wild side.  

The installation is available until April 20 in our stores at Biblioteksgatan and NK Sport in Stockholm, as well as Korsgatan in Gothenburg.

Mild

Wild

The Ellott Look

The Ellott Look

4 items
The Thea Look

The Thea Look

4 items
The Mira Look

The Mira Look

4 items
The Amelie Print Look

The Amelie Print Look

4 items
The Minna Look

The Minna Look

6 items
The David Look

The David Look

4 items
The Johnny Look

The Johnny Look

1 items
The Tour Tech Look

The Tour Tech Look

4 items
The Makena Look

The Makena Look

5 items
The Cara Look

The Cara Look

4 items
The Bay Look

The Bay Look

4 items
The Raphaela Look

The Raphaela Look

4 items
The Chrisann Look

The Chrisann Look

4 items
The Flora Look

The Flora Look

4 items
The Walt Look

The Walt Look

4 items
The Morris Look

The Morris Look

3 items
The Jonah Look

The Jonah Look

4 items
The Santo Look

The Santo Look

4 items
The Lois Linen Look

The Lois Linen Look

4 items
The Eliza Look

The Eliza Look

4 items
The Amelia Look

The Amelia Look

4 items
The Preston Look

The Preston Look

4 items
The Walker Look

The Walker Look

3 items
The Edna Look

The Edna Look

2 items
The W Alpha Look

The W Alpha Look

4 items
The Isan Look

The Isan Look

3 items
The Scott Hybrid Look

The Scott Hybrid Look

4 items
The Anya Look

The Anya Look

4 items
The Cliff Look

The Cliff Look

4 items
The Valeria Look

The Valeria Look

4 items
The Santino Look

The Santino Look

3 items
The Novo Look

The Novo Look

4 items
The Nikola Look

The Nikola Look

4 items
The Matias Look

The Matias Look

4 items
The Sanaa Look

The Sanaa Look

3 items
The Landa Look

The Landa Look

4 items
The Scott Look

The Scott Look

4 items
The Banks Look

The Banks Look

6 items
The Carl Look

The Carl Look

4 items
The Thor Look

The Thor Look

5 items
The Amaya Look

The Amaya Look

4 items
The Ash Look

The Ash Look

5 items
The Moira Look

The Moira Look

5 items
The Wince Look

The Wince Look

5 items
The Gwen Look

The Gwen Look

5 items
The Zahara Look

The Zahara Look

4 items
The Arch Look

The Arch Look

4 items
The Ash Look

The Ash Look

4 items
The Dex Look

The Dex Look

4 items
The Paz Look

The Paz Look

5 items
  • The Ellott Look

    The Ellott Look

    4 items
  • The Thea Look

    The Thea Look

    4 items
  • The Mira Look

    The Mira Look

    4 items
  • The Amelie Print Look

    The Amelie Print Look

    4 items
  • The Minna Look

    The Minna Look

    6 items
  • The David Look

    The David Look

    4 items
  • The Johnny Look

    The Johnny Look

    1 items
  • The Tour Tech Look

    The Tour Tech Look

    4 items
  • The Makena Look

    The Makena Look

    5 items
  • The Cara Look

    The Cara Look

    4 items
  • The Bay Look

    The Bay Look

    4 items
  • The Raphaela Look

    The Raphaela Look

    4 items
  • The Chrisann Look

    The Chrisann Look

    4 items
  • The Flora Look

    The Flora Look

    4 items
  • The Walt Look

    The Walt Look

    4 items
  • The Morris Look

    The Morris Look

    3 items
  • The Jonah Look

    The Jonah Look

    4 items
  • The Santo Look

    The Santo Look

    4 items
  • The Lois Linen Look

    The Lois Linen Look

    4 items
  • The Eliza Look

    The Eliza Look

    4 items
  • The Amelia Look

    The Amelia Look

    4 items
  • The Preston Look

    The Preston Look

    4 items
  • The Walker Look

    The Walker Look

    3 items
  • The Edna Look

    The Edna Look

    2 items
  • The W Alpha Look

    The W Alpha Look

    4 items
  • The Isan Look

    The Isan Look

    3 items
  • The Scott Hybrid Look

    The Scott Hybrid Look

    4 items
  • The Anya Look

    The Anya Look

    4 items
  • The Cliff Look

    The Cliff Look

    4 items
  • The Valeria Look

    The Valeria Look

    4 items
  • The Santino Look

    The Santino Look

    3 items
  • The Novo Look

    The Novo Look

    4 items
  • The Nikola Look

    The Nikola Look

    4 items
  • The Matias Look

    The Matias Look

    4 items
  • The Sanaa Look

    The Sanaa Look

    3 items
  • The Landa Look

    The Landa Look

    4 items
  • The Scott Look

    The Scott Look

    4 items
  • The Banks Look

    The Banks Look

    6 items
  • The Carl Look

    The Carl Look

    4 items
  • The Thor Look

    The Thor Look

    5 items
  • The Amaya Look

    The Amaya Look

    4 items
  • The Ash Look

    The Ash Look

    5 items
  • The Moira Look

    The Moira Look

    5 items
  • The Wince Look

    The Wince Look

    5 items
  • The Gwen Look

    The Gwen Look

    5 items
  • The Zahara Look

    The Zahara Look

    4 items
  • The Arch Look

    The Arch Look

    4 items
  • The Ash Look

    The Ash Look

    4 items
  • The Dex Look

    The Dex Look

    4 items
  • The Paz Look

    The Paz Look

    5 items
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