SS26 campaign
A day in the lifestyle
A closer look
A day in the lifestyle represents a life in motion defined by style that holds its edge wherever the day leads.
Shot on the streets of London, featuring Georgia Fowler, the campaign channels energy, intention, and the confidence to move seamlessly through
every moment. A fusion between sports and fashion, performance and expression, between where you are and where you’re headed.
07:45 AM
Work commute
Rather than defining style by a single setting, the collection responds to the fluid rhythm of modern living.
It reflects how we navigate sport, work, travel, and social moments throughout the day, with clothing that supports momentum.
1:00 PM
Après workout
lounge
5:30 PM
Quick game
of tennis
With SS26 we also take a decisive step forward with the launch of Women’s Ready-to-Wear, marking a new chapter in our evolution as a modern lifestyle brand.
7:30 PM
Back to the city,
dinner with friends
The color palette reinforces the sense of cohesion and ease. Soft neutrals and grounded earth tones
form the foundation, accented by fresh shades of blue, pink, and green. Each delivery is developed
with tonal harmony in mind, creating a unified visual expression that allows pieces to be styled effortlessly together.
