Thirty years ago, a pair of pink pants changed the conversation. By challenging the unwritten rules of golf, Jesper Parnevik became an iconic symbol of confidence, individuality and proof that performance and personality can coexist. Now, as we celebrate our 30th anniversary, we revisit that moment through the eyes of his daughter, Swedish-American singer and songwriter Peg Parnevik. Connected by legacy but driven by her own perspective, she brings the Pink Strategy through a new generation, one defined by self-expression, disruption and the confidence to be unapologetically yourself.

  • 30Y Staff Bag / White
    Selling fast
    30Y Staff Bag
    Tilbudspris 5 500 kr Normalpris
    Anniversary EditionUnisex
  • 30Y Cap / Azalea Pink
    New
    30Y Cap
    Tilbudspris 400 kr Normalpris
    3 colors
    Anniversary EditionUnisex
  • 30Y Grace Pleated Dress / White
    New
    30Y Grace Pleated Dress
    Tilbudspris 1 250 kr Normalpris
    3 colors
    Anniversary Edition
  • 30Y Grace Pleated Dress / Azalea Pink
    Selling fast
    30Y Grace Pleated Dress
    Tilbudspris 1 250 kr Normalpris
    3 colors
    Anniversary Edition
  • 30Y Tour Tech Argyle Polo / 2-1 Argyle
    Bestseller
    30Y Tour Tech Argyle Polo
    Tilbudspris 750 kr Normalpris
    Anniversary Edition
  • 30Y Tour Tech Striped Polo / Stripe Placement Graphic
    Bestseller
    30Y Tour Tech Striped Polo
    Tilbudspris 750 kr Normalpris
    Anniversary Edition
  • 30Y Devyn Golf Pant / Azalea Pink
    Selling fast
    30Y Devyn Golf Pant
    Tilbudspris 1 200 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Nikolas Knit Sweater / White
    New
    30Y Nikolas Knit Sweater
    Tilbudspris 1 350 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Nicole Cropped Cardigan / Black
    Bestseller
    30Y Nicole Cropped Cardigan
    Tilbudspris 1 350 kr Normalpris
    Anniversary Edition
  • 30Y Carmen Striped Long Shorts / 2-1 Stripe Print
    Selling fast
    30Y Carmen Striped Long Shorts
    Tilbudspris 1 150 kr Normalpris
    Anniversary Edition
  • 30Y Carmen Long Shorts / Azalea Pink
    Bestseller
    30Y Carmen Long Shorts
    Tilbudspris 1 100 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Hale T-shirt / Azalea Pink
    New
    30Y Hale T-shirt
    Tilbudspris 750 kr Normalpris
    3 colors
    Anniversary EditionUnisex
  • 30Y Jesper Retro Relaxed Polo / Black
    Bestseller
    30Y Jesper Retro Relaxed Polo
    Tilbudspris 1 250 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Jesper Retro Relaxed Polo / White
    Bestseller
    30Y Jesper Retro Relaxed Polo
    Tilbudspris 1 250 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Devyn Golf Pant / Black
    Bestseller
    30Y Devyn Golf Pant
    Tilbudspris 1 200 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Callan Unisex Hoodie / White
    New
    30Y Callan Unisex Hoodie
    Tilbudspris 1 300 kr Normalpris
    2 colors
    Anniversary EditionUnisex
  • 30Y Becca Knit Polo / Black
    New
    30Y Becca Knit Polo
    Tilbudspris 1 000 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Carmen Long Shorts / White
    New
    30Y Carmen Long Shorts
    Tilbudspris 1 100 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Kameron Socks / Azalea Pink
    New
    30Y Kameron Socks
    Tilbudspris 200 kr Normalpris
    3 colors
    Anniversary EditionUnisex
  • 30Y Grace Pleated Dress / Black
    Bestseller
    30Y Grace Pleated Dress
    Tilbudspris 1 250 kr Normalpris
    3 colors
    Anniversary Edition
  • 30Y Cam Coach Jacket / Black
    Bestseller
    30Y Cam Coach Jacket
    Tilbudspris 1 500 kr Normalpris
    Anniversary Edition
  • 30Y Devyn Striped Golf Pant / 2-1 Stripe Print
    Selling fast
    30Y Devyn Striped Golf Pant
    Tilbudspris 1 250 kr Normalpris
    Anniversary Edition
  • 30Y Matt Relaxed Polo / White
    Selling fast
    30Y Matt Relaxed Polo
    Tilbudspris 850 kr Normalpris
    2 colors
    Anniversary Edition
  • 30Y Nikolas Knit Sweater / Black
    Selling fast
    30Y Nikolas Knit Sweater
    Tilbudspris 1 350 kr Normalpris
    2 colors
    Anniversary Edition
  • “The fairway is our runway. I always thought I could change the world by changing golf” - Johan Lindeberg 

    Thirty years later, that mindset still drives us.