We care about our environment


Learn more about our care, commitment, and the actions we take towards creating a better tomorrow for both people and the planet.

For 2022, some of the highlights include completely PFC-free collections, becoming members of the Better Cotton Initiative, supporting UNHCR in Ukraine, getting our office and stores to run entirely on renewable energy, and offering a sustainable placement option for our occupational pension. Among many things, our aim for 2023 is to use 100% more sustainable cotton, 100% traceable animal fibers and 100% recycled fibers, produced in factories with the most reliable global environmental and human rights certifications.

Explore the 2022 Sustainability Report.

Sustainability report 2022

As a function and as a brand, we recognise that our Scandinavian and progressive heritage means we must work towards being a world-leader in corporate social responsibility and live up to high environmental, ethical and socially responsible standards.

Not only that, our customers, partners and other stakeholders trust us to have a positive impact – and we know we can make a difference.

We therefore position ourselves at the forefront of quality and sustainability, creating clothes our customers will wear for many years, while striving to protect our planet and its biodiversity. Create a dynamic, collaborative and inclusive work environment, where everyone can make the most of their potential.

Throughout our business operations, we work to improve for the greater good – always asking ourselves how we can do better. Aiming higher is something that lies within our DNA, not only with regards to Sustainability but in everything we do.

Download reports:

- Sustainability Report 2022

- Sustainability Report 2021

- Sustainability Report 2020

- Sustainability Report 2019

we consider our impact on the planet


  • 100% Organic Cotton
  • 100% Traceable Animal Fibers
  • 100 % Recycled Manmade Fibre‍


  • 100% PFC-Free
  • 100% Oekotex/ Bluesign certified suppliers
animal fibres has been a priority when it comes to full traceability.

Our leather is traceable to the tannery
and it takes hard work to control all production
we take responsibility in other departments as well. In one way it is easier since we control it ourselves