Unveiling our new store concept at Mall of Scandinavia
J.LINDEBERG introduces a retail space shaped by movement, precision, and energy — a physical expression of the brand’s sport-fashion DNA.
Developed in collaboration with Stockholm-based architecture studio Stamuli, the store translates cues from athletic arenas and locker-room environments into a refined, contemporary setting. The result is a space that feels dynamic, intentional, and confident — much like the collections it houses.
A space that moves with you.
At the heart of the store, a bold orange architectural volume anchors the layout and creates a natural flow between collections. Clean lines, layered materials, and sharp contrasts guide visitors through the space, encouraging movement and discovery.
Where Design Meets the Collection
The store brings together our full lifestyle offering - golf, ski, fashion, and the women’s collection, in one cohesive space. Performance outerwear, technical layers, and elevated everyday pieces are presented side by side, reinforcing the brand's core versatility. Architecture and product work together here, creating an experience that connects design, performance, and lifestyle in a seamless way.
“This store represents where J.LINDEBERG is today and where we’re heading next. It allows us to express our identity more clearly than ever - a brand that moves effortlessly between sport and fashion, performance and style.”
- Hans-Christian Meyer, CEO
A New Expression of J.LINDEBERG
The Mall of Scandinavia store reflects a brand in motion - confident, global, and evolving. It sets the direction for future retail spaces while staying grounded in Scandinavian clarity and function. Whether you’re exploring the collections in store or online, the experience is built around one idea: design that moves, and style that performs.
