Bridging Fashion and sports with Lucas Braathen

Article
25 September 2023

Meet Lucas Pinheiro Braathen, the 23-year-old alpine ski racer who's left a mark not only on the mountains, but also in the world of fashion.

The Norwegian skiing sensation has already won the World Cup slalom title and is a fashion icon in the making. In this episode of our Bridge Series, Lucas is bridging fashion and sports as he shares his story on what fuels his motivation, and how he discovers new ways of expressing himself.

Cam Jacquard Denim Jacket
Aello Soft Compression
Sonny Wide Wool Pants

GET THE LOOK

Discover Lucas's look.

BRIDGE SERIES EP 07. Lucas Braathen

The Collection

Aello Soft Compression / White
-30%
Aello Soft Compression
CHF 63 CHF 90
2 farben
Members only -30%
Aello Soft Compression / White
-30%
Aello Soft Compression
CHF 63 CHF 90
2 farben
Members only -30%
SHOW ME MORE

FW23 LOOKS

Mild

Wild

The Haij Leather Look

The Haij Leather Look

4 articles
The Elio Look

The Elio Look

4 articles
The Lois Linen Look

The Lois Linen Look

4 articles
The Santo Look

The Santo Look

4 articles
The Dorian Look

The Dorian Look

3 articles
The Callan Look

The Callan Look

4 articles
The Hunt Look

The Hunt Look

3 articles
The Troy Look

The Troy Look

3 articles
The Jarod Look

The Jarod Look

3 articles
The Jonah Look

The Jonah Look

4 articles
The Cody Look

The Cody Look

3 articles
The Arthur Look

The Arthur Look

2 articles
The Ferdi Look

The Ferdi Look

3 articles
The Morris Look

The Morris Look

3 articles
The Slim Linen Look

The Slim Linen Look

2 articles
The Ray Look

The Ray Look

3 articles
The Walt Look

The Walt Look

4 articles
The Florindo Look

The Florindo Look

3 articles
The Thomas Look

The Thomas Look

2 articles
The Alex Look

The Alex Look

3 articles
The Carlton Look

The Carlton Look

The Lenny Look

The Lenny Look

The Swirl Look

The Swirl Look

The Chester Look

The Chester Look

The PJ Look

The PJ Look

The Presley Look

The Presley Look

The Velvet Look

The Velvet Look

The Sammy Look

The Sammy Look

The Milan Look

The Milan Look

The Kellan Look

The Kellan Look

The Ace Look

The Ace Look

The Throw Look

The Throw Look

The Playa Look

The Playa Look

The Rain Forest Look

The Rain Forest Look

The Nate Look

The Nate Look

The Duke Look

The Duke Look

The Trestle Look

The Trestle Look

The Duke Look

The Duke Look

The Cam Look

The Cam Look

The Rose Look

The Rose Look

The Brad Look

The Brad Look

The Duke Look

The Duke Look

The David Look

The David Look

The Beck Look

The Beck Look

The Hals Look

The Hals Look

The Clarke Look

The Clarke Look

The Nyle Look

The Nyle Look

1 articles
The Dry Powder Look

The Dry Powder Look

1 articles
The Isaac Look

The Isaac Look

The Noel Look

The Noel Look

  • The Haij Leather Look

    The Haij Leather Look

    4 articles
  • The Elio Look

    The Elio Look

    4 articles
  • The Lois Linen Look

    The Lois Linen Look

    4 articles
  • The Santo Look

    The Santo Look

    4 articles
  • The Dorian Look

    The Dorian Look

    3 articles
  • The Callan Look

    The Callan Look

    4 articles
  • The Hunt Look

    The Hunt Look

    3 articles
  • The Troy Look

    The Troy Look

    3 articles
  • The Jarod Look

    The Jarod Look

    3 articles
  • The Jonah Look

    The Jonah Look

    4 articles
  • The Cody Look

    The Cody Look

    3 articles
  • The Arthur Look

    The Arthur Look

    2 articles
  • The Ferdi Look

    The Ferdi Look

    3 articles
  • The Morris Look

    The Morris Look

    3 articles
  • The Slim Linen Look

    The Slim Linen Look

    2 articles
  • The Ray Look

    The Ray Look

    3 articles
  • The Walt Look

    The Walt Look

    4 articles
  • The Florindo Look

    The Florindo Look

    3 articles
  • The Thomas Look

    The Thomas Look

    2 articles
  • The Alex Look

    The Alex Look

    3 articles
  • The Carlton Look

    The Carlton Look

  • The Lenny Look

    The Lenny Look

  • The Swirl Look

    The Swirl Look

  • The Chester Look

    The Chester Look

  • The PJ Look

    The PJ Look

  • The Presley Look

    The Presley Look

  • The Velvet Look

    The Velvet Look

  • The Sammy Look

    The Sammy Look

  • The Milan Look

    The Milan Look

  • The Kellan Look

    The Kellan Look

  • The Ace Look

    The Ace Look

  • The Throw Look

    The Throw Look

  • The Playa Look

    The Playa Look

  • The Rain Forest Look

    The Rain Forest Look

  • The Nate Look

    The Nate Look

  • The Duke Look

    The Duke Look

  • The Trestle Look

    The Trestle Look

  • The Duke Look

    The Duke Look

  • The Cam Look

    The Cam Look

  • The Rose Look

    The Rose Look

  • The Brad Look

    The Brad Look

  • The Duke Look

    The Duke Look

  • The David Look

    The David Look

  • The Beck Look

    The Beck Look

  • The Hals Look

    The Hals Look

  • The Clarke Look

    The Clarke Look

  • The Nyle Look

    The Nyle Look

    1 articles
  • The Dry Powder Look

    The Dry Powder Look

    1 articles
  • The Isaac Look

    The Isaac Look

  • The Noel Look

    The Noel Look

    • Nouveautés
    Bridging Fashion & Sports With Lucas Braathen

    Bridging Fashion & Sports With Lucas Braathen
    Golf Collection

    Golf Kollektion

    Nouveautés
    Bridging Fashion & Sports With Lucas Braathen

    Bridging Fashion & Sports With Lucas Braathen
    Golf Collection

    Golf Kollektion
    SHOW ME MORE

    LATEST NEWS

    Visions From The North with Etienne Geoffroy-Gagnon
    Article 18 / 11 / 25

    Visions From The North with Etienne Geoffroy-Gagnon
    FW25 Campaign From sea to summit with Mark Wystrach
    Article 18 / 11 / 25

    FW25 Campaign From sea to summit with Mark Wystrach
    Solarcore® store installation
    Article 14 / 11 / 25

    Solarcore® store installation
    Style Spotting at CPHFW
    Article 08 / 08 / 25

    Style Spotting at CPHFW
    Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
    Article 27 / 06 / 25

    Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
    Bridge Series Episode 32. Marcus Smith
    Article 10 / 06 / 25

    Bridge Series Episode 32. Marcus Smith
    Mia Baker swinging club club dressed in J.Lindeberg
    Article 05 / 06 / 25

    Bridge Series Épisode 31. Mia Baker
    Bridge Series Episode 30. Chris Eubanks
    Article 27 / 05 / 25

    Bridge Series Episode 30. Chris Eubanks
    Celebrating the opening of our London Showroom
    Article 15 / 05 / 25

    Celebrating the opening of our London Showroom
    Grand Opening of our Clubhouse Store in Seoul
    Article 15 / 04 / 25

    Grand Opening of our Clubhouse Store in Seoul
    Bridge Series Episode 29. Morgane Metraux
    Article 31 / 03 / 25

    Bridge Series Episode 29. Morgane Metraux
    Unveiling our Five-story Clubhouse in the heart of Seoul
    Article 26 / 03 / 25

    Unveiling our Five-story Clubhouse in the heart of Seoul
    Bridge Series Ep 28. Viktor Hovland
    Article 26 / 03 / 25

    Bridge Series Ep 28. Viktor Hovland
    A new destination at Arlanda
    Article 20 / 03 / 25

    A new destination at Arlanda
    New Golf Ambassador Kevin Yu
    Article 12 / 03 / 25

    Nouvel ambassadeur golf Kevin Yu
    Bridge Series Episode 27. Camilo Villegas
    Article 07 / 03 / 25

    Bridge Series Episode 27. Camilo Villegas
    Bridge Series Episode 26. Matthieu Pavon
    Article 07 / 03 / 25

    Bridge Series Episode 26. Matthieu Pavon
    Yealimi Noh
    Article 07 / 03 / 25

    Accueillir Yealimi Noh en tant que nouvelle ambassadrice
    Anna Nordqvist named European Captain for Solheim Cup 2026
    Article 24 / 02 / 25

    Anna Nordqvist named European Captain for Solheim Cup 2026
    Bridge Series Episode 25. Kathryn Newton
    Article 31 / 01 / 25

    Bridge Series Episode 25. Kathryn Newton
    SS25 Style spotting at CPHFW
    Article 29 / 01 / 25

    SS25 Style spotting at CPHFW
    Niklas Nørgaard
    Article 21 / 01 / 25

    Niklas Nørgaard
    Kathryn Newton
    Article 08 / 01 / 25

    Kathryn Newton
    Mia Baker
    Article 08 / 01 / 25

    Mia Baker
    Extended Partnership with Viktor Hovland
    Article 01 / 01 / 25

    Extended Partnership with Viktor Hovland
    Matthieu Pavon
    Article 19 / 12 / 24

    Matthieu Pavon
    Curtis Luck
    Article 10 / 10 / 24

    Curtis Luck
    Matt Wallace
    Article 08 / 10 / 24

    Matt Wallace
    Mariah Stackhouse
    Article 09 / 09 / 24

    Mariah Stackhouse
    Scottie Scheffler Wins Gold Medal in Paris
    Article 13 / 08 / 24

    Scottie Scheffler Wins Gold Medal in Paris
    Streetstyle in Paris During the Women's Tournament
    Article 09 / 08 / 24

    Streetstyle in Paris During the Women's Tournament
    Event in NYC Celebrating USA Golf’s First Round in Paris
    Article 02 / 08 / 24

    Event in NYC Celebrating USA Golf’s First Round in Paris
    Bridge Series Episode 17: Paris Hilinski
    Article 16 / 07 / 24

    Bridge Series Episode 17: Paris Hilinski
    Bridge Series Episode 18: Zion Wright
    Article 15 / 07 / 24

    Bridge Series Episode 18: Zion Wright
    Introducing The USA Golf Collection
    Article 14 / 07 / 24

    Introducing The USA Golf Collection
    Bridge Series Episode 20: Margaux Brooke
    Article 04 / 07 / 24

    Bridge Series Episode 20: Margaux Brooke
    Bridge Series Episode 19: Leo Rabineau
    Article 03 / 07 / 24

    Bridge Series Episode 19: Leo Rabineau
    J.Lindeberg Partners with DP World Tour
    Article 02 / 07 / 24

    J.Lindeberg Partners with DP World Tour
    BRIDGE SERIES EPISODE 16: CHRIS EUBANKS
    Article 24 / 05 / 24

    BRIDGE SERIES EPISODE 16: CHRIS EUBANKS
    Bridge Series Episode 15: Cassandra Meyer
    Article 23 / 04 / 24

    Bridge Series Episode 15: Cassandra Meyer
    New motorsports themed installations
    Article 15 / 04 / 24

    New motorsports themed installations
    VIP Dinner at House of J.Lindeberg
    Article 14 / 04 / 24

    VIP Dinner at House of J.Lindeberg
    Celebrating the First Major at House of J.Lindeberg
    Article 11 / 04 / 24

    Celebrating the First Major at House of J.Lindeberg
    Bridge Series Episode 14. Marcus Smith
    Article 03 / 04 / 24

    Bridge Series Episode 14. Marcus Smith
    Extended Partnership With Camilo Villegas
    Article 27 / 03 / 24

    Extended Partnership With Camilo Villegas
    Bridge Series Episode 13. Alexa Melton
    Article 25 / 03 / 24

    Bridge Series Episode 13. Alexa Melton
    Massive New In-Store Installation at NK Sport
    Article 21 / 03 / 24

    Massive New In-Store Installation at NK Sport
    Todd Clements
    Article 21 / 02 / 24

    Todd Clements
    Behind-the-Scenes at Clubhouse FW24
    Article 08 / 02 / 24

    Behind-the-Scenes at Clubhouse FW24
    Clubhouse FW24: Style Spotting at CPHFW
    Article 02 / 02 / 24

    Clubhouse FW24: Style Spotting at CPHFW
    VIEW ALL