SS24 Presentation at CPH Fashion Week

Article
10 August 2023

Accelerating into the spotlight at Copenhagen Fashion Week, we presented our vibrant Spring Summer 2024 collection. Fusing athletic elements with refined style, our motocross-inspired show featured 15 looks that navigated a new crossroad of motorsports and fashion.

The Spring Summer 2024 collection was revealed on August 9 at Copenhagen fashion week, and seamlessly shifted gears between fashion-forward designs, sportswear and crossover looks – blurring lines in an unmistakable fashion triad. Set in a raw yet chic gallery at studio X, the event juxtaposed the rugged ambiance of a mechanic’s garage with the elegance of a high-end exhibit, and marked a thrilling continuation of our journey to merge fashion and sports.

Inspired by NYC's energy and Gotland Island's calm, the SS24 collection adapts to active living, championing natural materials and cutting-edge tech. Cooling sport polos and premium fabric layers highlight our fashion journey's evolution.

SS24 LOOKBOOK

Photographer: Frederik Lentz Andersen
Videographer: André Hanssen
Music: Simon Littauer
Fashion Director: Marcus Söder
Stylist: Agnes Buch
Casting Director: Emma Matell
Hair: Mads Stig
Make up: Stine Rasmussen
Production: Holidays

Neil Lewty Chief Creative Officer

"We envisioned an immersive experience that revs up the spirit of adventure while maneuvering a new thrilling, high-octane intersection between fashion and sports."

NEW IN

Larkspur Rugby Knit / Butternut
Larkspur Rugby Knit / Butternut

Larkspur Rugby Knit

Sale price 2 800 kr Regular price
Willy Wool Coat / Fiery Red
Willy Wool Coat / Fiery Red

Willy Wool Coat

Sale price 6 500 kr Regular price
Duke Down Jacket / Black
Duke Down Jacket / Black

Duke Down Jacket

Sale price 6 000 kr Regular price
Art Tennis Sneaker / Black
Art Tennis Sneaker / Black

Art Tennis Sneaker

Sale price 2 400 kr Regular price
Johnny Whiteout Wash Jeans / White
Johnny Whiteout Wash Jeans / White

Johnny Whiteout Wash Jeans

Sale price 1 600 kr Regular price
Sydney Down Parka / Black
Sydney Down Parka / Black

Sydney Down Parka

Sale price 6 200 kr Regular price
Wildwood Hoodie / Delicioso
Wildwood Hoodie / Delicioso

Wildwood Hoodie

Sale price 3 000 kr Regular price
Bridge Light Runner Sneaker / Light GreyBridge Light Runner Sneaker / Light Grey

Bridge Light Runner Sneaker

Sale price 2 800 kr Regular price
Willy Herringbone Coat / Black Melange
Willy Herringbone Coat / Black Melange

Willy Herringbone Coat

Sale price 6 800 kr Regular price
Don Double Breasted Jacket / Black
Don Double Breasted Jacket / Black

Don Double Breasted Jacket

Sale price 5 600 kr Regular price
David U Jacquard Blazer / Delicioso
David U Jacquard Blazer / Delicioso

David U Jacquard Blazer

Sale price 5 200 kr Regular price
Duke Down Vest / Black
Duke Down Vest / Black

Duke Down Vest

Sale price 4 600 kr Regular price
Alon Down Parka / Black
Alon Down Parka / Black

Alon Down Parka

Sale price 7 500 kr Regular price

MORE NEWS