Introducing our Local Heroes Campaign in Copenhagen

Article
11 August 2023

Bridging cultures, ideas, activities, people and communities, our brand is brought to life by local heroes in a campaign celebrating the opening of our new flagship store in Copenhagen.

Selected for their unique perspectives, passion and inspirational style, the campaign is created in collaboration with the creative agency Holidays and talents Raiden Rose, Anton Thiemke, Chilia Dia, Veronica Gram, Shami Ezra and Kasper Miz.

Leading up to the opening of our new flagship store on Østergade 21, and the highly anticipated Copenhagen Fashion Week, our local heroes are seen on posters around the city, featuring them en route to the new store. The visuals convey innovation, creativity and dedication, mirroring the energy of the new store opening its doors today, August 11.

LOCAL HEROES

Explore Copenhagen Flagship Store, Østergade 21.

NEW IN

Larkspur Rugby Knit / Butternut
Larkspur Rugby Knit / Butternut
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Larkspur Rugby Knit

1 400 kr 2 800 kr
Willy Wool Coat / Fiery Red
Willy Wool Coat / Fiery Red
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Willy Wool Coat

3 250 kr 6 500 kr
Wildwood Hoodie / Delicioso
Wildwood Hoodie / Delicioso
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Wildwood Hoodie

1 500 kr 3 000 kr
Willy Herringbone Coat / Black Melange
Willy Herringbone Coat / Black Melange
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Willy Herringbone Coat

3 400 kr 6 800 kr
Garcia Leather Pants / Black
Garcia Leather Pants / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Garcia Leather Pants

2 250 kr 4 500 kr
Duke Down Jacket / Black
Duke Down Jacket / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Duke Down Jacket

3 000 kr 6 000 kr
Art Tennis Sneaker / Black
Art Tennis Sneaker / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Art Tennis Sneaker

1 200 kr 2 400 kr
Johnny Whiteout Wash Jeans / White
Johnny Whiteout Wash Jeans / White
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Johnny Whiteout Wash Jeans

800 kr 1 600 kr
Sydney Down Parka / Black
Sydney Down Parka / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Sydney Down Parka

3 100 kr 6 200 kr
Bridge Light Runner Sneaker / Light GreyBridge Light Runner Sneaker / Light Grey -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Bridge Light Runner Sneaker

1 400 kr 2 800 kr
Don Double Breasted Jacket / Black
Don Double Breasted Jacket / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Don Double Breasted Jacket

2 800 kr 5 600 kr
David U Jacquard Blazer / Delicioso
David U Jacquard Blazer / Delicioso
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

David U Jacquard Blazer

2 600 kr 5 200 kr
Duke Down Vest / Black
Duke Down Vest / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Duke Down Vest

2 300 kr 4 600 kr
Alon Down Parka / Black
Alon Down Parka / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Alon Down Parka

3 750 kr 7 500 kr
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