Viktor Hovland at the Tour Championship

Shop Viktor's looks worn at East Lake.

Men's golf Women's golf
  • Tour Tech Slim Fit Polo / Winetasting
    Tour Tech Slim Fit Polo / Winetasting
    Tour Tech Slim Fit Polo / Winetasting
    Tour Tech Slim Fit Polo / Winetasting
    New
    Tour Tech Slim Fit Polo
    £80
    7 colors
  • Mitch Pant Light Poly / White
    Mitch Pant Light Poly / White
    Mitch Pant Light Poly / White
    Mitch Pant Light Poly / White
    Mitch Pant Light Poly
    £100
    9 colors
  • JL Flare Golf Bag / White
    JL Flare Golf Bag / White
    JL Flare Golf Bag / White
    Bestseller
    JL Flare Golf Bag
    £230
    4 colors
    Unisex
  • Clinton Padded Vest / JL Navy
    Clinton Padded Vest / JL Navy
    Clinton Padded Vest / JL Navy
    Clinton Padded Vest / JL Navy
    Selling fast
    Clinton Padded Vest
    £170
    4 colors
  • Mitch Stripe pant / JL Navy
    Mitch Stripe pant / JL Navy
    Mitch Stripe pant / JL Navy
    Mitch Stripe pant / JL Navy
    New
    Mitch Stripe pant
    £150
    2 colors
  • JL Flare Colour Block Golf Bag / Set Sail
    JL Flare Colour Block Golf Bag / Set Sail
    JL Flare Colour Block Golf Bag / Set Sail
    New
    JL Flare Colour Block Golf Bag
    £230
    Unisex
  • Tour Tech Polo / JL Navy
    Tour Tech Polo / JL Navy
    Tour Tech Polo / JL Navy
    Tour Tech Polo / JL Navy
    Trending now
    Tour Tech Polo
    £80
    12 colors
  • Tour Tech Mid Layer / Winetasting
    Tour Tech Mid Layer / Winetasting
    Tour Tech Mid Layer / Winetasting
    Tour Tech Mid Layer / Winetasting
    New
    Tour Tech Mid Layer
    £115
    17 colors
  • Finn Polo / JL Navy
    Finn Polo / JL Navy
    Finn Polo / JL Navy
    Finn Polo / JL Navy
    New
    Finn Polo
    £85
    4 colors
  • Vent Golf Hood / JL Navy
    Vent Golf Hood / JL Navy
    Vent Golf Hood / JL Navy
    Vent Golf Hood / JL Navy
    Bestseller
    Vent Golf Hood
    £100
    3 colors
  • Vent 500 Sport Sneaker / Black
    Vent 500 Sport Sneaker / Black
    Vent 500 Sport Sneaker / Black
    New
    Vent 500 Sport Sneaker
    £170
    2 colors
    Men
  • Elof Pant / JL Navy
    Elof Pant / JL Navy
    Elof Pant / JL Navy
    Elof Pant / JL Navy
    Back in stock
    Elof Pant
    £100
    7 colors
  • Tod Print Polo / Bias Bridge Micro Navy Set
    Tod Print Polo / Bias Bridge Micro Navy Set
    Tod Print Polo / Bias Bridge Micro Navy Set
    Tod Print Polo / Bias Bridge Micro Navy Set
    New
    Tod Print Polo
    £80
    5 colors
  • Rudd Golf Glove / White
    Rudd Golf Glove / White
    Rudd Golf Glove / White
    Bestseller
    Rudd Golf Glove
    £30
  • Ellott Pant / Winetasting
    Ellott Pant / Winetasting
    Ellott Pant / Winetasting
    Ellott Pant / Winetasting
    New
    Ellott Pant
    £130
    9 colors
  • Maclean Quarter Zip Mid Layer / JL Navy
    Maclean Quarter Zip Mid Layer / JL Navy
    Maclean Quarter Zip Mid Layer / JL Navy
    Maclean Quarter Zip Mid Layer / JL Navy
    New
    Maclean Quarter Zip Mid Layer
    £130
    5 colors
  • Jeffrey Windbreaker Sweater / Set Sail
    Jeffrey Windbreaker Sweater / Set Sail
    Jeffrey Windbreaker Sweater / Set Sail
    Jeffrey Windbreaker Sweater / Set Sail
    New
    Jeffrey Windbreaker Sweater
    £180
    4 colors
  • Mitch Stripe pant / Black
    Mitch Stripe pant / Black
    Mitch Stripe pant / Black
    Mitch Stripe pant / Black
    Selling fast
    Mitch Stripe pant
    £150
    2 colors
  • Ace Low-Top Golf Sneaker / Black
    Ace Low-Top Golf Sneaker / Black
    Ace Low-Top Golf Sneaker / Black
    New
    Ace Low-Top Golf Sneaker
    £140
    4 colors
    Men
  • Heath Polo / White
    Heath Polo / White
    Heath Polo / White
    Heath Polo / White
    Back in stock
    Heath Polo
    £75
    8 colors
  • Tour Tech Packable Vest / Winetasting
    Tour Tech Packable Vest / Winetasting
    Tour Tech Packable Vest / Winetasting
    Tour Tech Packable Vest / Winetasting
    New
    Tour Tech Packable Vest
    £135
    4 colors
  • Braided Bridge Belt 30 / JL Navy
    Braided Bridge Belt 30 / JL Navy
    Braided Bridge Belt 30 / JL Navy
    Braided Bridge Belt 30
    £55
    2 colors
    Unisex
  • Bo Polo / White
    Bo Polo / White
    Bo Polo / White
    Bo Polo / White
    Bestseller
    Bo Polo
    £85
    7 colors
  • Devyn Pant / Black
    Devyn Pant / Black
    Devyn Pant / Black
    Devyn Pant / Black
    Selling fast
    Devyn Pant
    £140
    2 colors

Bags

JL Flare Colour Block Golf Bag / Set Sail
New
JL Flare Colour Block Golf Bag
£230
Unisex
Staff Bag Prime / Black
Trending now
Staff Bag Prime
£610
Unisex
JL Flare Golf Bag / Moonbeam
JL Flare Golf Bag
£230
4 colors
Unisex
JL Flare Golf Bag / JL Navy
Back in stock
JL Flare Golf Bag
£230
4 colors
Unisex
30Y Staff Bag / White
Selling fast
30Y Staff Bag
£650
Unisex
Play Stand Bag / Black
Trending now
Play Stand Bag
£370
Unisex
View all

Footwear

Vent 500 SE Golf Sneaker / Winetasting
New
Vent 500 SE Golf Sneaker
£210
4 colors
Men
Vent 500 SE Golf Sneaker / White
Back in stock
Vent 500 SE Golf Sneaker
£210
4 colors
Men
Vent 500 SE Golf Sneaker / Pale Khaki
Selling fast
Vent 500 SE Golf Sneaker
£210
4 colors
Men
Vent 500 Sport Sneaker / Brindle
New
Vent 500 Sport Sneaker
£170
2 colors
Men
Bridge Golf Sneaker / Forest Biome
New
Bridge Golf Sneaker
£140
4 colors
Vent 500 SE Golf Sneaker / Black
Back in stock
Vent 500 SE Golf Sneaker
£210
4 colors
Men
Bridge Golf Sneaker / Black
Bridge Golf Sneaker
£140
4 colors
Men
Vent 500 KN Golf Sneaker / JL Navy
Bestseller
Vent 500 KN Golf Sneaker
£190
3 colors
Men
View all

News

Martin Hansson's seasonal selection
Article 26 / 10 / 26

Martin Hansson's seasonal selection
Digby Edgley's seasonal selection
Article 22 / 10 / 26

Digby Edgley's seasonal selection
There's someone we'd like you to meet
Article 13 / 10 / 26

There's someone we'd like you to meet
Darja Barannik's seasonal selection
Article 06 / 10 / 26

Darja Barannik's seasonal selection
FW26 Golf Campaign - a closer look
Article 23 / 09 / 26

FW26 Golf Campaign - a closer look
FW26 Life in motion - a closer look
Article 23 / 09 / 26

FW26 Life in motion - a closer look
FW26 looks from Wentworth
Article 21 / 09 / 26

FW26 looks from Wentworth
With Ellie Collins at Wentworth
Article 18 / 09 / 26

With Ellie Collins at Wentworth
BMW PGA Championship Capsule
Article 16 / 09 / 26

BMW PGA Championship Capsule
Lisa Olsson's seasonal selection
Article 09 / 09 / 26

Lisa Olsson's seasonal selection
Our ambassadors arriving at Crans-sur-Sierre Golf Club
Article 03 / 09 / 26

Our ambassadors arriving at Crans-sur-Sierre Golf Club
Arrival fits at The Open Championship
Article 14 / 07 / 26

Arrival fits at The Open Championship
Our ambassadors arriving at Genesis Scottish Open
Article 09 / 07 / 26

Our ambassadors arriving at Genesis Scottish Open
Our ambassadors arriving at Shinnecock Hills Golf Club
Article 12 / 06 / 26

Our ambassadors arriving at Shinnecock Hills Golf Club
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
Viktor's looks at US Open | Shinnecock Hills Golf Club
Article 10 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club
Katarina Krebs seasonal selection
Article 09 / 06 / 26

Katarina Krebs seasonal selection
Viktor Hovland's looks at The Open Championship
Article 07 / 06 / 26

Viktor Hovland's looks at The Open Championship
The Pink Strategy - celebrating 30 years of making a dent. 
Article 04 / 06 / 26

The Pink Strategy - celebrating 30 years of making a dent. 
The Omega European Masters
Article 22 / 05 / 26

The Omega European Masters
Viktor's looks at PGA Championship
Article 12 / 05 / 26

Viktor's looks at PGA Championship
A day in the lifestyle with Matthieu Pavon
Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
A day in the lifestyle with Dino Beganovic
Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
Sara Biderman’s seasonal selection
Article 14 / 04 / 26

Sara Biderman’s seasonal selection
Viktor's looks at Augusta
Article 02 / 04 / 26

Viktor's looks at Augusta
A day in the lifestyle with Kathryn Newton
Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
Our ambassadors arriving at TPC Sawgrass
Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
Lisa Olsson's seasonal selection: top picks from SS26
Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
A day in the lifestyle - a closer look
Article 04 / 02 / 26

A day in the lifestyle - a closer look
Unveiling our new store concept at Mall of Scandinavia
Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
Visions From The North with Etienne Geoffroy-Gagnon
Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
FW25 Campaign From sea to summit with Mark Wystrach
Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
Style Spotting at CPHFW
Article 08 / 08 / 25

Style Spotting at CPHFW
Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
Mia Baker swinging club club dressed in J.Lindeberg
Article 05 / 06 / 25

Bridge Series Episode 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
A new destination at Arlanda
Article 20 / 03 / 25

A new destination at Arlanda
New Golf Ambassador Kevin Yu
Article 12 / 03 / 25

New Golf Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
Article 07 / 03 / 25

Bridge Series Episode 26. Matthieu Pavon
Yealimi Noh
Article 07 / 03 / 25

Yealimi Noh
Anna Nordqvist named European Captain for Solheim Cup 2026
Article 24 / 02 / 25

Anna Nordqvist named European Captain for Solheim Cup 2026