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The Pink Strategy - celebrating 30 years of making a dent.

By the late eighties, golf had started to lose some of its personality. Oversized polos and beige chinos had become the uniform, and much of the attitude that once defined the game had faded. When Johan Lindeberg founded J.LINDEBERG in 1996, he wanted to reconnect golf to a more expressive era – inspired by the sharp silhouettes of the seventies, Walter Hagen’s tailored knits, Arnold Palmer’s pullovers and the confidence of Steve McQueen. The vision was clear: a golf wardrobe designed to move beyond the course and into a broader lifestyle.

At the same time, Jesper Parnevik was becoming impossible to ignore. The tilted cap. The dry humor. The ease in front of cameras. Even before the first tee shot, he knew how to make people look twice. Together, Jesper and Johan started shaping a new expression for golf.
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News

Viktor's looks at US Open | Shinnecock Hills Golf Club, Southampton
Article 15 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club, Southampton
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
The Pink Strategy - celebrating 30 years of making a dent. 
Article 04 / 06 / 26

The Pink Strategy - celebrating 30 years of making a dent. 
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Article 22 / 05 / 26

The Omega European Masters
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Article 12 / 05 / 26

Viktor's looks at PGA Championship
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Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
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Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
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Article 14 / 04 / 26

Sara Biderman’s seasonal selection
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Article 02 / 04 / 26

Viktor's looks at Augusta
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Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
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Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
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Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
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Article 04 / 02 / 26

A day in the lifestyle - a closer look
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Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
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Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
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Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
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Article 08 / 08 / 25

Style Spotting at CPHFW
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Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
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Article 05 / 06 / 25

Bridge Series Episode 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
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Article 20 / 03 / 25

A new destination at Arlanda
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Article 12 / 03 / 25

New Golf Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
Article 07 / 03 / 25

Bridge Series Episode 26. Matthieu Pavon
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Anna Nordqvist named European Captain for Solheim Cup 2026
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Article 31 / 01 / 25

Bridge Series Episode 25. Kathryn Newton
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SS25 Style spotting at CPHFW
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Article 21 / 01 / 25

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Article 08 / 01 / 25

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Article 08 / 01 / 25

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Article 01 / 01 / 25

Extended Partnership with Viktor Hovland
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Article 19 / 12 / 24

Matthieu Pavon
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Curtis Luck
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Article 08 / 10 / 24

Matt Wallace
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Article 09 / 09 / 24

Mariah Stackhouse
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Article 13 / 08 / 24

Scottie Scheffler Wins Gold Medal in Paris
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Article 09 / 08 / 24

Streetstyle in Paris During the Women's Tournament
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Article 02 / 08 / 24

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Article 16 / 07 / 24

Bridge Series Episode 17: Paris Hilinski
Bridge Series Episode 18: Zion Wright
Article 15 / 07 / 24

Bridge Series Episode 18: Zion Wright
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Article 14 / 07 / 24

Introducing The USA Golf Collection