Fall Winter 24

FW24
COLLECTION

The FW24 collection draws inspiration from our connection with the music, fashion and sports culture of the 2000s, presenting a remix of graphics and prints, intertwined with cutting-edge fabrics and modern silhouettes. Explore the new collection in stores and online.

GOLF    FASHION

  • Hoop HT Sneaker / Black
    -50%
    Hoop HT Sneaker
    CHF 160 CHF 320
  • Abel U Oversized Blazer / JL Navy
    -50%
    Abel U Oversized Blazer
    CHF 290 CHF 580
  • Gomor Pintuck Pants / Tiger Brown
    -50%
    Gomor Pintuck Pants
    CHF 160 CHF 320
  • Elton U Cash Stretch Flannel / JL Navy
    -50%
    Elton U Cash Stretch Flannel
    CHF 270 CHF 540
  • Elton U Cash Stretch Flannel / Forest Green
    -50%
    Elton U Cash Stretch Flannel
    CHF 270 CHF 540
  • Lois Cash Stretch Flannel / JL Navy
    -50%
    Lois Cash Stretch Flannel
    CHF 130 CHF 260
  • Lois Cash Stretch Flannel / Forest Green
    -50%
    Lois Cash Stretch Flannel
    CHF 130 CHF 260
  • Elton U 2 Tone Blazer / Bitter Chocolate
    -50%
    Elton U 2 Tone Blazer
    CHF 260 CHF 520
  • Lois 2 Tone Pants / Bitter Chocolate
    -50%
    Lois 2 Tone Pants
    CHF 115 CHF 230
  • Lois Bonded Jersey Pants / JL Navy
    -50%
    Lois Bonded Jersey Pants
    CHF 135 CHF 270
  • Julius Cash Flannel Overshirt / JL Navy
    -50%
    Julius Cash Flannel Overshirt
    CHF 190 CHF 380
  • Julius Cash Flannel Overshirt / Forest Green
    -50%
    Julius Cash Flannel Overshirt
    CHF 190 CHF 380
  • Julius Cash Flannel Overshirt / Night Owl
    -50%
    Julius Cash Flannel Overshirt
    CHF 190 CHF 380
  • Soren Twill Cash Flannel Pants / JL Navy
    -50%
    Soren Twill Cash Flannel Pants
    CHF 105 CHF 210
  • Soren Twill Cash Flannel Pants / Forest Green
    -50%
    Soren Twill Cash Flannel Pants
    CHF 105 CHF 210
  • Soren Twill Cash Flannel Pants / Night Owl
    -50%
    Soren Twill Cash Flannel Pants
    CHF 105 CHF 210
  • David U Double Weave Blazer / Tiger Brown
    -50%
    David U Double Weave Blazer
    CHF 290 CHF 580
  • Blayne Padded Blazer / Black
    -50%
    Blayne Padded Blazer
    CHF 215 CHF 430
  • Carlton Cardigan Blazer / Forest Green
    -50%
    Carlton Cardigan Blazer
    CHF 195 CHF 390
  • Elevation Mid Pant / Black
    -50%
    Elevation Mid Pant
    CHF 55 CHF 110
  • Thermic Down Jacket / Asphalt
    -30%
    Thermic Down Jacket
    CHF 350 CHF 500
  • Cliff Light Down Hood / Moonbeam
    -50%
    Cliff Light Down Hood
    CHF 112 CHF 224
  • Abby Beanie / Moonbeam
    Abby Beanie
    CHF 80
  • Thorine Wind Jacket Solid / Cabernet
    -50%
    Thorine Wind Jacket Solid
    CHF 80 CHF 160

Latest news

Our ambassadors arriving at Genesis Scottish Open
Article 09 / 07 / 26

Our ambassadors arriving at Genesis Scottish Open
Our ambassadors arriving at Shinnecock Hills Golf Club
Article 12 / 06 / 26

Our ambassadors arriving at Shinnecock Hills Golf Club
30-Year anniversary celebration at Ullna
Article 11 / 06 / 26

30-Year anniversary celebration at Ullna
Viktor's looks at US Open | Shinnecock Hills Golf Club
Article 10 / 06 / 26

Viktor's looks at US Open | Shinnecock Hills Golf Club
Katarina Krebs seasonal selection
Article 09 / 06 / 26

Katarina Krebs seasonal selection
The Pink Strategy - celebrating 30 years of making a dent. 
Article 04 / 06 / 26

The Pink Strategy - celebrating 30 years of making a dent. 
The Omega European Masters
Article 22 / 05 / 26

The Omega European Masters
Viktor's looks at PGA Championship
Article 12 / 05 / 26

Viktor's looks at PGA Championship
A day in the lifestyle with Matthieu Pavon
Article 04 / 05 / 26

A day in the lifestyle with Matthieu Pavon
A day in the lifestyle with Dino Beganovic
Article 17 / 04 / 26

A day in the lifestyle with Dino Beganovic
Sara Biderman’s seasonal selection
Article 14 / 04 / 26

Sara Biderman’s seasonal selection
Viktor's looks at Augusta
Article 02 / 04 / 26

Viktor's looks at Augusta
A day in the lifestyle with Kathryn Newton
Article 23 / 03 / 26

A day in the lifestyle with Kathryn Newton
Our ambassadors arriving at TPC Sawgrass
Article 10 / 03 / 26

Our ambassadors arriving at TPC Sawgrass
Lisa Olsson's seasonal selection: top picks from SS26
Article 09 / 03 / 26

Lisa Olsson's seasonal selection: top picks from SS26
A day in the lifestyle with Viktor Hovland
Article 16 / 02 / 26

A day in the lifestyle with Viktor Hovland
A day in the lifestyle - a closer look
Article 04 / 02 / 26

A day in the lifestyle - a closer look
Unveiling our new store concept at Mall of Scandinavia
Article 28 / 01 / 26

Unveiling our new store concept at Mall of Scandinavia
Visions From The North with Etienne Geoffroy-Gagnon
Article 18 / 11 / 25

Visions From The North with Etienne Geoffroy-Gagnon
FW25 Campaign From sea to summit with Mark Wystrach
Article 18 / 11 / 25

FW25 Campaign From sea to summit with Mark Wystrach
Solarcore® store installation
Article 14 / 11 / 25

Solarcore® store installation
Style Spotting at CPHFW
Article 08 / 08 / 25

Style Spotting at CPHFW
Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Article 27 / 06 / 25

Sweden’s Women’s National Team Suits Up in a Sneak Peek of SS26
Bridge Series Episode 32. Marcus Smith
Article 10 / 06 / 25

Bridge Series Episode 32. Marcus Smith
Mia Baker swinging club club dressed in J.Lindeberg
Article 05 / 06 / 25

Bridge Series Episode 31. Mia Baker
Bridge Series Episode 30. Chris Eubanks
Article 27 / 05 / 25

Bridge Series Episode 30. Chris Eubanks
Celebrating the opening of our London Showroom
Article 15 / 05 / 25

Celebrating the opening of our London Showroom
Grand Opening of our Clubhouse Store in Seoul
Article 15 / 04 / 25

Grand Opening of our Clubhouse Store in Seoul
Bridge Series Episode 29. Morgane Metraux
Article 31 / 03 / 25

Bridge Series Episode 29. Morgane Metraux
Unveiling our Five-story Clubhouse in the heart of Seoul
Article 26 / 03 / 25

Unveiling our Five-story Clubhouse in the heart of Seoul
Bridge Series Ep 28. Viktor Hovland
Article 26 / 03 / 25

Bridge Series Ep 28. Viktor Hovland
A new destination at Arlanda
Article 20 / 03 / 25

A new destination at Arlanda
New Golf Ambassador Kevin Yu
Article 12 / 03 / 25

New Golf Ambassador Kevin Yu
Bridge Series Episode 27. Camilo Villegas
Article 07 / 03 / 25

Bridge Series Episode 27. Camilo Villegas
Bridge Series Episode 26. Matthieu Pavon
Article 07 / 03 / 25

Bridge Series Episode 26. Matthieu Pavon
Yealimi Noh
Article 07 / 03 / 25

Yealimi Noh
Anna Nordqvist named European Captain for Solheim Cup 2026
Article 24 / 02 / 25

Anna Nordqvist named European Captain for Solheim Cup 2026
Bridge Series Episode 25. Kathryn Newton
Article 31 / 01 / 25

Bridge Series Episode 25. Kathryn Newton
SS25 Style spotting at CPHFW
Article 29 / 01 / 25

SS25 Style spotting at CPHFW
Niklas Nørgaard
Article 21 / 01 / 25

Niklas Nørgaard
Kathryn Newton
Article 08 / 01 / 25

Kathryn Newton
Mia Baker
Article 08 / 01 / 25

Mia Baker
Extended Partnership with Viktor Hovland
Article 01 / 01 / 25

Extended Partnership with Viktor Hovland
Matthieu Pavon
Article 19 / 12 / 24

Matthieu Pavon
Curtis Luck
Article 10 / 10 / 24

Curtis Luck
Matt Wallace
Article 08 / 10 / 24

Matt Wallace
Mariah Stackhouse
Article 09 / 09 / 24

Mariah Stackhouse
Scottie Scheffler Wins Gold Medal in Paris
Article 13 / 08 / 24

Scottie Scheffler Wins Gold Medal in Paris
Streetstyle in Paris During the Women's Tournament
Article 09 / 08 / 24

Streetstyle in Paris During the Women's Tournament
Event in NYC Celebrating USA Golf’s First Round in Paris
Article 02 / 08 / 24

Event in NYC Celebrating USA Golf’s First Round in Paris
Explore all