Accelerating into the spotlight at Copenhagen Fashion Week, we presented our vibrant Spring Summer 2024 collection. Fusing athletic elements with refined style, our motocross-inspired show featured 15 looks that navigated a new crossroad of motorsports and fashion.
The Spring Summer 2024 collection was revealed on August 9 at Copenhagen fashion week, and seamlessly shifted gears between fashion-forward designs, sportswear and crossover looks – blurring lines in an unmistakable fashion triad. Set in a raw yet chic gallery at studio X, the event juxtaposed the rugged ambiance of a mechanic’s garage with the elegance of a high-end exhibit, and marked a thrilling continuation of our journey to merge fashion and sports.
Inspired by NYC's energy and Gotland Island's calm, the SS24 collection adapts to active living, championing natural materials and cutting-edge tech. Cooling sport polos and premium fabric layers highlight our fashion journey's evolution.
Photographer: Frederik Lentz Andersen
Videographer: André Hanssen
Music: Simon Littauer
Fashion Director: Marcus Söder
Stylist: Agnes Buch
Casting Director: Emma Matell
Hair: Mads Stig
Make up: Stine Rasmussen
"We envisioned an immersive experience that revs up the spirit of adventure while maneuvering a new thrilling, high-octane intersection between fashion and sports."