During the very first years of J.Lindeberg, Johan Lindeberg wanted to gain visibility among the golf players at the PGA tour, a near impossible task for a small start-up to compete with the likes of Nike and Adidas. The solution came to him one day when Johan L realized no one could stop him from using the belt of the players to get his progressive brand image across. And not long after our well recognized, iconic Bridge logo belt first saw the light of day.

The logo belt has since been produced in many shapes and forms throughout the years, but dare we say this season’s belt Slater 40 brushed is our favourite by far. Colorful pops of color with matte rubberized logo badges stray far from the traditional black leather + brushed metal track.

The bold Bridge logo proudly symbolizing a bridging of the worlds of sports and fashion, smooth italian leather carefully dyed in soft-spoken, yet impactful colors. Choose from turquoise, mustard yellow, matte black and navy and soft beige to complete your outfit on warm weather days on the course when your all white or beige outfit lacks that statement detail to lift your spirits, and ultimately boost your game.

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