Our jeans collections represent the hard work we put in to constantly improve, in all steps from design to manufacturing.

This season is all about the high waist, straight leg fit going back to the roots of jeans manufacturing with an original, and more sturdy fabric. For women we are introducing elements of the more feminine 501 cut with a slight pear shaped bottom, but updated for modern wear with a flattering-on-everyone ankle length fit.

A new-for-spring jean in our STUDY, a slim fit, straight jean for women with larger back pockets for improved shape and a button and fly closure that takes its cue from the iconic styles throughout jeans’ history. We carry them in three different colors for spring, and the Light blue is a spring favorite that pairs well with most of our lighter jackets for an effortless and premium look. If you prefer a low cut waist, choose LOWE, a fit with features similar to Study.

A process where every detail counts give our jeans the ability to hold up to everyday wear and tear. It is an e ort where many people are involved, from the very first draft until they land on the shelves of our stores or at your doorstep. With innovative solutions and working closely together we are able to create great jeans - without the need use more resources than necessary.

For men the go-to option is TOM, a modern yet very wearable and classic fit, where the Crude wash is a great staple jeans in raw indigo. With this type of fabric you add your personal touch with wear and no two pairs will look the same. The very classic and bestselling Jay Solid Stretch is still in the game for spring and an everyday style we will never grow tired of.


W i l k o m m e n

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